Public Health Campaigns Every year new public health

Public Health Campaigns Every year, new public health mass media campaigns are launched attempting to change health behaviour and improve health outcomes. Olaolu Oloyede CPh. O Clinical Fellow Public Health England @Olaolu. Oloyede 1

Structure of the Day 2 • History of Public Health campaigns • Antibiotic Guardian • Making Every Contact Count • Group exercise • Presentations Public Health Campaigns

History of Public Health Campaigns 3 • Fighting fit 1900 – 1938 • War of welfare 1939 – 1959 • Age of aspiration 1960 – 1985 • Age of fear 1986 – 2005 • Age of participation 2006 – 2017 Public Health Campaigns

Fighting fit 1900 – 1938 4 Public Health Campaigns

War to welfare 1939 – 1959 5 Public Health Campaigns

Age of aspirations 1960 – 1985 6 Public Health Campaigns

Age of fear 1986 – 2005 7 Public Health Campaigns

Age of participation 2006 – 2017 Starting Well 8 Public Health Campaigns Living Well Ageing Well

Antibiotic Guardian www. antibioticguardian. com 9 Public Health Campaigns

Antibiotic Guardian 10 Public Health Campaigns

Public Awareness Visuals 11 Public Health Campaigns

Keep Antibiotic Working • Highlights the serious risk to you and your family if you are taking antibiotics when you don’t need • Advise to always take the advice of a healthcare professional on antibiotics • Estimated 5000 deaths per year in England due to antibiotics no longer working 12 Public Health Campaigns

Keep Antibiotics Working Video • https: //www. youtube. com/watch? v=ef 4 QHUS 5760 13 Public Health Campaigns

14 Public Health Campaigns

Making Every Contact Count Janet Flint Programme Lead, National Programmes Population Health and Prevention and Maternity Health Education England

The MECC Model • MECC is a very brief or brief behaviour change intervention, illustrated by the two segments at the base of the pyramid. • Core MECC Definition: “MECC is an approach to behaviour change that uses the millions of day-to-day interactions that organisations and people have with other people to support them in making positive changes to their physical and mental health and wellbeing”. https: //www. nice. org. uk/Guidance/PH 49

National Tools • Resources to support the implementation and evaluation of MECC activity and development of training tools: MECC Consensus Statement (refreshed) Implementation Guide Training Quality Marker Checklist Evaluation Framework https: //www. gov. uk/government/publications/making-every-contact-count-mecc-practical-resources 17

The HEE Offer MECC Website A range of resources, case studies, films, policy guidance and information to support people and organisations implementing MECC approaches. MECC Community of Practice An open Facebook group with over 440 members which facilitates informal peer-led discussion and collective learning on all matters related to MECC e. Learning – to support people to develop the knowledge to Make Every Contact Count Public Health Campaigns 18

MECC Activity • • 19 Listening: In pairs, pick one of you to talk to the other for 2 minutes about a recent holiday or activity. Questioning: The other half of the pair should then use closed questions only (i. e. those with a yes/no answer) to find out more about what they’ve heard Questioning 2: Now do the same using open questions only, i. e. those starting with what, when, how etc. As a group, discuss how those conversations made you feel. Then talk about the opportunities that you are likely to have during your future career to listen to your patients (or their representatives) and use those opportunities to have a conversation about them about their health and wellbeing. Public Health Campaigns

Group Exercise 20 Public Health Campaigns

Design a Public Health Campaign 21 • Step 1: Identify a public health issue, that if addressed, will lead to improved population health • Step 2: Identify the key fact that, if addressed, will lead to the desired behaviour change • Step 3: Identifying the factors that will motivate individuals to adopt the behaviour • Step 4: Identifying the Key Messages for the campaign • Step 5: Describing the barriers and challenges • Step 6: Developing the statement of the ultimate and lasting impression that the audience ideally will have after hearing or seeing the message Public Health Campaigns

Framework for Developing Campaigns Stages 1. Research (problem, audience and context) 2. Define campaign goals and objectives 3. Implementation 4. Evaluation Developing content & messages – 7 C’s 22 • Command attention • Clarify message • Communicate benefit • Consistent • Create trust • Cater • Call to action Public Health Campaigns

Campaign Presentations 23 Public Health Campaigns

Thank You 24 Public Health Campaigns