Public Affairs and Marketing Public Affairs and Marketing

Public Affairs and Marketing

Public Affairs and Marketing Areas of Responsibility: - Public Communications Public Relations Media Relations Marketing Graphic Design DFB Shop merchandising Website Content Management Social Media Content Management DFB TV Beach Camera Management Multi - Departmental support

Public Affairs and Marketing 2017 Achievements - Crisis Communications Protocol Alert Center @DFB_Alerts DFB Crime Report, Crime Report Website page Deerfield Beach Hurricane Page Pier Shop merchandise Trademarking and registration of City logo Secured a $5, 000 CVB grant, Moai Mai Kai New logos, banners and video production

Public Affairs and Marketing Performance Measures Media Releases 2016 2017 (Oct. – May) 278 237 (est. 355) Media Articles 228 176 Visits to DFB. City 887 K 826 K Page Views on DFB. City 1. 8 M Facebook 7, 878 (est. 1. 2 M) 1. 5 M (est. 2. 2 M) 11, 106 (est. 16 K) Twitter N/A 1, 323 Instagram N/A 913

Public Affairs and Marketing Performance Measures Video 2016 2017 (Oct. – May) 19 37 (est. 55) Graphics 11 52 (est. 78) DFBShop Merchandise 425 1, 119 ($4 K) (est. $10 K) Events Covered N/A 23 Crisis Communications Hurricane Matthew Boil Water People Reached 45 K 105 K

Public Affairs and Marketing Considerations - Enhanced video services of all public meetings Work Order System Expand Underwater Camera program (Mt. Deerfield) Researching merchandise trends Funding for radio broadcast advertising Improving community outreach by streamlining our communications and adding new media sources

Public Affairs and Marketing Considerations

Public Affairs and Marketing Budget Summary - Department Total FY 17 Adopted FY 18 Department Request Change $ Per Resident $325, 105 $400, 056 23% $5. 15

Public Affairs and Marketing Program and Service Enhancements - Marketing Budget Training: Search Engine Optimization and Analytics Moving from Code Red to Everbridge Statewide Building a new department City DFB Budget # of Residents $400, 056 77, 659 ($5. 15/res. ) Pompano Beach $583, 769 106, 260 ($5. 49/res. ) Tamarac $445, 000 62, 264 ($7. 14/res. ) Coral Springs $1, 107, 887 126, 264 ($8. 77/res. )

Public Affairs and Marketing