PSYCHOLOGY OF DESIGN What is Psychology of Design

What is Psychology of Design? ■ The marriage of concepts form psychology and design

Color ■ Red: a powerful color that harnesses intensity, power, and action ■ Orange:

Shape ■ Circles imply positivity and relationships ■ squares used in a design, it

Gestalt Principles ■ 1. Simplicity ■ 2. Figure-ground ■ 3. Proximity ■ 4. Similarity

Homework/Testing ■ Using what you learned from the readings and class, write a one-page

Questions? Comments? Opposing Viewpoints?

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PSYCHOLOGY OF DESIGN

What is Psychology of Design? ■ The marriage of concepts form psychology and design to better the overall usability

Color ■ Red: a powerful color that harnesses intensity, power, and action ■ Orange: is vibrant, and its energy suits companies interested in appealing to a loud, strong business niche. ■ Yellow: associated with vigor and lively enthusiasm ■ Green: associated with well-being, growth, and nature ■ Blue: a calming hue is shown to soothe and reassure, engendering trust, security, order, and tranquility ■ Purple: evocative of the fantastic, suggesting wisdom, creativity, and imagination. ■ Black: a color that is timeless and sophisticated

Shape ■ Circles imply positivity and relationships ■ squares used in a design, it imbues it with a sense of stability, strength, and professionalism ■ curves suggest motion, pleasure, and rhythm ■ Triangle designs suggest power, purpose, and energy

Gestalt Principles ■ 1. Simplicity ■ 2. Figure-ground ■ 3. Proximity ■ 4. Similarity ■ 5. Common fate ■ 6. Symmetry ■ 7. Continuity ■ 8. Closure ■ 9. Common region ■ 10. Element connectedness

Homework/Testing ■ Using what you learned from the readings and class, write a one-page single spaced essay on what you did to improve the objects usability.

Next class: ■ Homework presentations

Questions? Comments? Opposing Viewpoints?