psychlotron org uk What does this picture tell

psychlotron. org. uk What does this picture tell us about gender roles?

Today’s session You will learn how to. . . You will learn about. . . l. Describe l. Social learning theory l. Gender development psychlotron. org. uk and apply psychological approaches & theories l. Use and evaluate the content analysis method l. Interpret research data

Gender psychlotron. org. uk • How would social learning theory explain the acquisition of gender role & identity?

Attention Child attends to a gender role model Encoding They learn genderrelevant behaviour Imitation They practice the behaviour themselves Motivation They may imitate if reinforcement is available psychlotron. org. uk Social learning & gender

Social learning & gender psychlotron. org. uk • Where will the child find suitable people to act as gender role models? • What types of vicarious reinforcement and punishment may motivate the child (not) to imitate?

Gender role models Parents/carers Siblings Peers TV, films, magazines, Internet Educational materials psychlotron. org. uk • • •

A research question • Are women and men represented differently in children’s educational materials? psychlotron. org. uk – Why is this important for SLT? – Do you think they are? – How could we investigate?

Content Analysis psychlotron. org. uk • A research method for producing quantitative data from qualitative material

Decisions psychlotron. org. uk • Sample • Coding units • Coding categories

– Homemaker – Manual – Clerical – Professional psychlotron. org. uk • ‘Ladybird’ books from 1970 s • Pictorial representations of adults • Occupation:

psychlotron. org. uk • Suggest an alternative hypothesis for this research

Coding sheet H’maker Male Clerical Prof’l Other Female Manual • Each adult figure should be coded • Adult figures must be coded only once • Use ‘other’ as infrequently as possible psychlotron. org. uk Gender

Content analysis psychlotron. org. uk • Did you have any problems coding the pictures? • Do you think our data will be a valid representation of what is in the books?

Report & discuss the results – External: representativeness of sample – Internal: validity of coding psychlotron. org. uk • Explain what was found • Comment on whether the results are consistent with our hypothesis • Assess the validity of the data