PSAs Its generally understood that radio stations are

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PSAs It's generally understood that radio stations are licensed to serve the public. Smart

PSAs It's generally understood that radio stations are licensed to serve the public. Smart commercial broadcasters know that assessing those issues can enhance a station's image and raise its public profile.

PSAs Public service works best when the entire station is involved and the campaign

PSAs Public service works best when the entire station is involved and the campaign is tied to news, features, sponsorships, announcements, and long-form programming to achieve a specific goal.

Fit PSA to target audience Let's say your target audience is adults 2544; and

Fit PSA to target audience Let's say your target audience is adults 2544; and their biggest concern is the community's school system. Your station might “adopt” a local school. Your promotions department, sales department and even programming department can put together a campaign to bring in volunteers, supplies, money, computers and so on.

Fit PSA to target audience Teenage listeners might have different concerns about their community.

Fit PSA to target audience Teenage listeners might have different concerns about their community. When you are deciding on content for your public service campaigns, try to find issues that are not only important to listeners, but also to your target audience.

Fit PSA to target audience A radio station in San Francisco devotes an entire

Fit PSA to target audience A radio station in San Francisco devotes an entire day of programming each year for a Leukemia “Cure-A-Thon. ” It raises money for research and the victims of disease. Producers and hosts design shows explaining the latest research findings and the need for funding. On their shows, their interview doctors, researchers, survivors and families of victims.

Fit PSA to target audience If the host feels the organization or issue is

Fit PSA to target audience If the host feels the organization or issue is important, he or she can really get listeners excited about joining in. Powerful public service programming is interesting and relatable, and it matters. Bad public service programming is wasted airtime. Nobody will hear about he good efforts if the presentation is BORING.

Local or not? There is no wrong way to do good work. Local concerns

Local or not? There is no wrong way to do good work. Local concerns or issues usually work better, but stations that raise money for food drops in Africa or medical supplies in South America also create good feelings. Since the Internet makes it possible to see extreme emergencies and disasters around the world, stations can get easily involved in helping people in their town or across the world.

Powerful PSAs Most people hate PSAs and with good reason. They've traditionally been used

Powerful PSAs Most people hate PSAs and with good reason. They've traditionally been used as filler and treated that way. Every moment on the radio counts, even those devoted to public service.

Be creative! Bring the story to life! Station 1: Jefferson Hospital needs type O

Be creative! Bring the story to life! Station 1: Jefferson Hospital needs type O blood. If you are type O blood, here's the number to call. . .

Be creative! Station 2: There's a little girl, six years old, who's been badly

Be creative! Station 2: There's a little girl, six years old, who's been badly hurt in a car crash. Both of her parents were killed. She's lying in bed right now at Jefferson fighting for her life. She might not make it, because she needs type O blood and the hospital has a shortage. If you are type O and want to help this little girl live, call us here at MGK and we'll tell you what to do. MGK, the station that cares about Philadelphia.

More on the assignment You are a recognizable anchor/host for one of the following

More on the assignment You are a recognizable anchor/host for one of the following three stations: KYW, WHYY or 610 WIP. Mention the radio station at some point in the PSA. Choose a cause – must be an issue in Philadelphia. Do some research and include a few facts in the PSA. Listen to other examples. PSA must be 30 seconds. Not longer or shorter.