PSA BUSINESS PROPOSAL Your report will answer the

PSA BUSINESS PROPOSAL

Your report will answer the following question: �How will you effectively bring the social issue you researched into the attention of mainstream media?

Your Company � You will create your own advertising company for this assignment � To start, produce a name and logo � You may need to come up with more details throughout the proposal process

Public Service Announcement � Later, you will actually create the PSA that you propose � Remember some of the persuasive advertising techniques we talked about at the start of the unit � You can refer to the Advertising Techniques powerpoint on the class website

The Steps � STEP ONE: The Issue � STEP TWO: The Proposal � STEP THREE: The Facts � STEP FOUR: The Ideas � STEP FIVE: Evaluating the Ideas � STEP SIX: The Recommendation � STEP SEVEN: Implementation Plan � STEP EIGHT: The Evaluation

Appendices � Keep any extra resources you use or create throughout the business proposal process � These extra items will makes up your Appendices at the end of your proposal � Items may include the following: examples, surveys, charts, graphs, additional information, etc.

Some pointers… � Keep your proposal realistic (remember you need to create the PSA later) � You will notice at times throughout the process you can make up information (your company, statistics, etc. ) – again, keep this realistic