PROXIMA Mobile Proximity Advertising by POSIS Technologies Elevator

PROXIMA Mobile & Proximity Advertising by POSIS Technologies

Elevator Pitch Proxima is an application that allows global vendors to advertise their products to customers through their smartphones; such within a 50 -100 mile radius of their locations, in order to pursuade those customers to purchase.

Problem/Opportunity Nowadays, advertising is either done online or through traditional means. For the most part, online advertising is tailored to a global audience, which may not necessarily relate to the ad they are viewing because it lacks to be meaningful to them On the other hand, traditional means of advertising is expensive, and can only reach a limited number of customers which directly affect the impact that these methods can have on purchasing patterns.

Our Solution In general: A bridge between traditional ads and online ads leveraged through the power of smartphone applications Advertising is done in a local fashion where advertising content follows an opt-in method to deliver ads to customers Content is relevant because opted in and localized or global if an online business Effective target audience is unlimited For advertisers: Affordable and simple to produce and release ads to a vast audience Proximity to audience allows to improve the odds of customers wanting to purchase items on sale or simply because of awareness For Customers: Easy to use i. OS or Android app notifying users of interesting sales from their preferred vendors

Product For Advertisers: A web application which acts as an ad generating engine. Advertisers can geolocalize their store, create advertising campaigns (text, image, video ads) and deliver them to their chosen audience in an automated and affordable way. Advertisers for online products can reach a global audience. For Customers: Users can download the app on their smartphone, and geolocalize their home address. They can choose a radius of 25 -100 mile radius of content from their home, as well as interested categories of vendors they will want to receive ads from. Upon the publishing of ads by their selection of vendors, customers will receive notifications with the ads directly on their smartphones

Market Potential 1000 Cubed concept: 1000 vendors x 1000 cities x paying each 1000 USD annually = 1, 000, 000 USD in annual revenues from advertising The Global Advertising Market was 563, 02 billion USD in 2019 according to Statista The IMARC Group states that the Global Advertising Market is set to reach 769, 9 billion USD by 2024

Go-To-Market Plan Initial Marketing Focus on Restaurants, Electronics Stores, Online Stores The MVP will be tested through them globally They can register on the platform and start publishing ads to their markets They can advertise their new offerings to their clientele for acquiring a greater audience for their ads Vendors will be able to advertise free of charge for a limited time At the conclusion of free limited time offer to advertisers, the platform will begin charging for advertising campaigns. Marketing to vendors other than the above will begin afterwards to include small businesses Word of mouth will be the major means to disseminate apps to end-users

Competition Average cost per click (CPC) ads were 1, 03 USD in 2019 Audience is global Cost is relatively expensive for scaled-up campaigns Loosing popularity Average cost per Mille (CPM) ads were 2, 80 USD in 2015 -2019 Audience is global Does not require direct interaction of the user, thus can be missed Popular with advertisers Our cost per view ads vary from 0, 10 USD to 0, 01 USD depending on the number of views per month Audience is either localized (stores) or global (online businesses) Ads are « intimate » as they are available on the user’s smartphone for viewing Aims to be as popular as CPM ads

Business Model Advertising will be priced per number of views desired by the vendor for a given ad 1000, 100000, 1000000 monthly views will be available for purchasing The more views, the more affordable the price per view (from 0, 10 to 0, 01 USD per view) Money for the campaigns will be collected online via various methods of payment and prior to the start of each campaign

Financials – Income Statement Year 1 Total Revenues Year 2 Year 3 Year 4 Year 5 $8 028 000, 00 $76 266 000, 00 $139 453 800, 00 $260 160 000, 00 $474 317 400, 00 Total COGS $10 326, 00 $94 317, 00 $172 304, 16 $322 034, 40 $586 494, 48 Gross Profit $8 017 674, 00 $76 171 683, 00 $139 281 495, 84 $259 837 965, 60 $473 730 905, 52 $81 246, 00 $2 134 997, 00 $3 101 144, 16 $4 335 594, 40 $6 111 974, 48 Income (bf tax) $7 946 754, 00 $74 131 003, 00 $136 352 655, 84 $255 824 405, 60 $468 205 425, 52 Income Tax $2 384 026, 20 $22 239 300, 90 $40 905 796, 75 $76 747 321, 68 $140 461 627, 66 Net Income $5 562 727, 80 $51 891 702, 10 $95 446 859, 09 $179 077 083, 92 $327 743 797, 86 Total Expenses

Financials – Balance Sheet Year 1 Total Current Assets Year 2 Year 3 Year 4 Year 5 $2 819 709, 46 $27 719 000, 93 $73 628 732, 29 $159 973 691, 04 $318 261 739, 54 Total Gross Fixed Assets $0, 00 $80 000, 00 $100 000, 00 $120 000, 00 $140 000, 00 Total Accum Depreciation $0, 00 $3 000, 00 $6 000, 00 $9 000, 00 $12 000, 00 $2 819 709, 46 $27 796 000, 93 $73 722 732, 29 $160 084 691, 04 $318 389 739, 54 $36 000, 00 $1 464 800, 00 $2 176 000, 00 $3 062 400, 00 $4 270 400, 00 Total Equity $2 783 709, 46 $26 331 200, 93 $71 546 732, 29 $157 022 291, 04 $314 119 339, 54 Total Liabilities + Equity $2 819 709, 46 $27 796 000, 93 $73 722 732, 29 $160 084 691, 04 $318 389 739, 54 Total Assets Total Liabilities

Financials – Cash Flow Year 1 Beginning cash balance Year 2 Year 3 Year 4 Year 5 $0, 00 $2 819 709, 46 $27 719 000, 93 $73 628 732, 29 $159 973 691, 04 $100 000, 00 $0, 00 $8 028 000, 00 $76 266 000, 00 $139 453 800, 00 $260 160 000, 00 $474 317 400, 00 $0, 00 $0, 00 Total Cash Inflows $8 128 000, 00 $76 266 000, 00 $139 453 800, 00 $260 160 000, 00 $474 317 400, 00 Available Cash Balance $8 128 000, 00 $79 085 709, 46 $167 172 800, 93 $333 788 732, 29 $634 291 091, 04 Total Cash Outflows $5 308 290, 54 $51 366 708, 53 $93 544 068, 64 $173 815 041, 26 $316 029 351, 50 Ending Cash Balance $2 819 709, 46 $27 719 000, 93 $73 628 732, 29 $159 973 691, 04 $318 261 739, 54 Equity Investments Sales Loans

Funding Opportunities 100, 000 USD is the estimated cost to build the MVP, host it, and launch the platform on the web, on i. OS and Android devices. Funding can be provided in cash (from interested investors) or in-kind (from software development companies) In exchange of a revenue-sharing partnership will be provided based on agreeable terms between the concerned parties.

Contact Information For more information or for detailed financial projections, contact: Hamed Kourouma Founder of POSIS Technologies 62, Fenetre Mermoz Dakar, Senegal Email: hk@posistech. com