Protsahan Mudra for MSME Strictly Confidential Smart Cookie

Protsahan Mudra for MSME Strictly Confidential - © Smart Cookie Rewards Pvt. Ltd. 1

OBJECTIVE • Micro, Small and Medium Enterprises (MSME) sector has emerged as a highly vibrant and dynamic sector of the Indian economy over the last five decades. • MSMEs not only play crucial role in providing large employment opportunities at comparatively lower capital cost than large industries but also help in industrialization of rural & backward areas, thereby, reducing regional imbalances, assuring more equitable distribution of national income and wealth. • MSMEs are complementary to large industries as ancillary units and this sector contributes enormously to the socio-economic development of the country. • Protsahan Mudra provides the ministry with the tool to encourage and inspire the MSME through real time reward system. Strictly Confidential - © Smart Cookie Rewards Pvt. Ltd. 2

MEASURE FOR REWARDING MSME’s 1. Products • Range / Quality / Availability / Presence in Exports 2. Technology • IT Friendly / Website / Cloud / Digital Marketing / Effective Reporting System 3. Nation Building • Community Participation / Women Participation / Student Internships 4. Environment • Pollution Control / Use of Alternative Energy / Sustainable Resource Use / New Domains, Swachhata 5. Employees / Workers • Safety and Security / Staff Welfare / Workplace Environment 6. Sponsors • Inter MSME / Intra MSME / Sponsoring Events Strictly Confidential - © Smart Cookie Rewards Pvt. Ltd. 3

REWARDING FOR PRODUCTS 1. Product Range • MSMEs produces a number of products in various cost ranges which cater the needs of the different sections of the society. • Aiming to make the products available to common lot of the country we give more reward points to products that are cheap yet good for use. • Cost of various products would be taken from MSME by self reporting. 2. Product Quality • Quality of products could be defined as the totality of features and characteristics of product or service that bear on its ability to satisfy stated or implied needs revolving around customer. • For data - Quality Council of India, National Recruitment Board for Personnel and Training, IIQM(India Institute of Quality Management) 3. Product Availability • Products and services of MSMEs are available locally as well as nationally. In order to encourage MSMEs to provide products ubiquitously rewards would be given to MSMEs having their products reachable to a large section of society at various places. • For Data – Self Reporting 4. Presence in Exports • Share of exports of products related to India’s micro, small and medium enterprises (MSME) during the year 2018 -19 stood at 48. 10 per cent as per the information from Directorate General of Commercial Intelligence and Statistics • The MSME involved in export business would get Reward points for contributing in GDP. • Data - Indian Council for social science Research(ICSSR) Strictly Confidential - © Smart Cookie Rewards Pvt. Ltd. 4

REWARDING FOR TECHNOLOGY 1. IT Friendly • Coping with the changing trends in IT field, manufacturing as well as service providing MSMEs require too be well up-to-date with the IT Technology usage. Data - Self reporting by MSME. 2. Website • Websites play an important role in showcasing what an MSME has to offer to its employees as well as its customers. • Data - Website URL will be provided by MSME and will be checked by Smart Cookie Rewards. 3. Cloud • Cloud computing is the on-demand availability of computer system resources, especially data storage and computing power. • Reward points will be given to encourage use of cloud services, Data - Self reporting by MSME. 4. Digital Marketing • In the fast changing business world, Digital marketing has evolved as a great source for promoting products and services. • All the MSMEs using digital Marketing as a tool to promote and expand their business would be given extra reward points. • Data - Self Reporting by MSME and checked by IT experts at Smart Cookie Rewards. 5. Effective Reporting System • The number of MSMEs have drastically increased in the past few years but most of them still use manual or verbal methods for reporting at various levels, to encourage online reporting MSMEs will given extra reward points for going online. Strictly Confidential - © Smart Cookie Rewards Pvt. Ltd. 5

REWARDING FOR NATION BUILDING 1. Community Participation • MSMEs act as a backbone in employment as well as developing regions that are even far off from city life. MSME holds a major role in community participation with various responsibility. • Data - Self reporting when the seek award from Ministry. 2. Women Participation • In order to empower women it is important to provide employment and MSME provides a major role in giving employment as well as the opportunity to start own business. Data - Self recording or through online reporting system data. 3. Student Internships • MSME play a major role in providing the internship and training to various groups of people including students. • MSME imparting training or internship would be given reward points. Data - Feedback by interns and self reporting by MSME 4. TAX • With governments initiative to reduce the corporate income tax it has become all the more easier for MSMEs to file their tax and help in nation building by share some amount earned by them. Data - Income tax department India. 5. Loan Repayment • MSMEs paying their loans / instalments on time should be appreciated for their honesty. This initiative will also help them to get future loan faster and with ease. Data - Banks, NBFCs etc. Strictly Confidential - © Smart Cookie Rewards Pvt. Ltd. 6

REWARDING FOR BEING ENVIRONMENT FRIENDLY 1. Pollution Control • The world is facing a big challenge in the form of pollution and industrial waste being discharged in water bodies, air and surroundings become a major source for thee same. In order to support PM Modi’s initiative for Clean river including NAMAMI GANGE and several other pollution free environment vision we want to reward the MSMEs for their noble deed to control pollution. • Data- Environment audit reports 2. Swachhata • Having a clean work environment is important for employers, employees, clients, and investors because it impacts health, satisfaction, and promotes a positive company appearance. The bottom line is when everyone is healthy, productivity increases and everyone shares in the benefits. • Data- MSME employees 3. New Domains • MSMEs that leave the traditional track and make their own path by creating or using something unique need extra appreciation. For example MSMEs manufacturing recyclable/ Reusable products, Agro-tech etc. • Data - MSME Testing Centre 4. Sustainable Use of Resources • Natural as well as human resources are precious. Righteous use of these resources is the need of the hour. In order to stop exploitation of these resources MSMEs using resources with responsibility and sensibly would be given reward points. • Data- Development Commission of MSME. Strictly Confidential - © Smart Cookie Rewards Pvt. Ltd. 7

REWARDING FOR BEING EMPLOYEE FRIENDLY 1. Safety and Security • MSMEs providing safe and secure workplace, better opportunity to build a career and secured salary needs to be appreciated. Reward points would be given to such MSMEs which provide safe and secure environment to its employees. • Data- Self reporting by Employees. 2. Employee Welfare • Employee welfare means anything done for the comfort and improvement, intellectual or social, of the employees over and above the wages paid by the MSME. A satisfied and happy employee would make a happy business. • Data- Employee self reporting. 3. Workplace Environment • An employee's workplace environment is a key determinant of the quality of their work and their level of productivity. How well the workspace engages an employee impacts their desire to learn skills and their level of motivation to perform in MSME. • Data- DCMSME Strictly Confidential - © Smart Cookie Rewards Pvt. Ltd. 8

REWARDING FOR BEING SPONSOR 1. Inter MSME • MSMEs produce and provides a number of services and products. They can work as sponsors for students, teachers , institutes etc. enrolled under Protsahan Bharati/ Smart Cookie Rewards system. This in turn would promote their products and services as well as spread the good will. 2. Intra MSME • MSMEs can also work as sponsors for other MSME enterprises as a whole or for the employees working under it. This will create a bond between different MSMEs helping them to learn and evolve as partners. • This in turn would form a link between MSMEs and thus connecting North Indian to South India and West India to East India. The best of the two worlds in one initiative we call it! Strictly Confidential - © Smart Cookie Rewards Pvt. Ltd. 9

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THANK YOU Avinash Kulkarni India : +91 988 – 123 – 4444 US : +1 973 – 568 – 0605 Email: avi@blueplanetsolutions. com Rakesh Khatri India : +91 996 -090 -3132 Email: rakesh@blueplanetsolutions. com Strictly Confidential - © Smart Cookie Rewards Pvt. Ltd. 18