PROPOSED MICROTRANSIT PILOT City of Los Angeles Department

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PROPOSED MICROTRANSIT PILOT City of Los Angeles Department of Transportation, Transit August 9,

PROPOSED MICROTRANSIT PILOT City of Los Angeles Department of Transportation, Transit August 9, 2018 OCTOBER 18, 2021

2 Project Summary City of Los Angeles Department of Transportation, Transit • Proposed deployment

2 Project Summary City of Los Angeles Department of Transportation, Transit • Proposed deployment of Lorem ipsum dolor consectetur adipiscing elit. Sed finibus microtransit pilotsit onamet, Westside of enim quis pulvinar mauris tempus a. Etiam lacinia odio nec Losligula, Angeles imperdiet rhoncus. Praesent semper eros a nulla facilisis elementum. efficitur erattransit non risus volutpat vestibulum. Aliquam • Vestibulum Application of on-call rhoncus servicevarius. enhanced by mobile phone technology • Demand-based service vs. supplybased service

3 Goals City of Los Angeles Department of Transportation, Transit • Launch pilot in

3 Goals City of Los Angeles Department of Transportation, Transit • Launch pilot in 2018 • Demonstrate pilot for one year • LADOT Transit Service Analysis recommendation o Support and enhance existing public transit service and regional rail o First Mile/Last Mile option

4 Proposed Project Location City of Los Angeles Department of Transportation, Transit Lorem ipsum

4 Proposed Project Location City of Los Angeles Department of Transportation, Transit Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed finibus enim ligula, quis pulvinar mauris tempus a. Etiam lacinia odio nec imperdiet rhoncus. Praesent semper eros a nulla facilisis elementum. Vestibulum efficitur erat non risus volutpat vestibulum. Aliquam rhoncus varius.

5 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed finibus enim ligula, quis

5 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed finibus enim ligula, quis pulvinar mauris tempus a. Etiam lacinia odio nec imperdiet rhoncus. Praesent semper eros a nulla facilisis elementum. Vestibulum efficitur erat non risus volutpat vestibulum. Aliquam rhoncus varius.

6 Knowing Your Potential Rider City of Los Angeles Department of Transportation, Transit •

6 Knowing Your Potential Rider City of Los Angeles Department of Transportation, Transit • Traditional transit planning is essential • Outreach, outreach and more outreach • Lorem Social Media andsit crowdsourcing ipsum dolor amet, consectetur adipiscing elit. Sed finibus enim ligula, quis pulvinar mauris tempus a. Etiam lacinia odio nec imperdiet rhoncus. Praesent semper eros a nulla facilisis elementum. Vestibulum efficitur erat non risus volutpat vestibulum. Aliquam • rhoncus of Los Angeles varius. • Application of traditional and quality transit planning enhanced with mobile phone technology • Demand-based service vs. supply-based service

7 Contracting Model City of Los Angeles Department of Transportation, Transit • Existing bus

7 Contracting Model City of Los Angeles Department of Transportation, Transit • Existing bus operations Lorem ipsum with dolor. MV sit amet, consectetur adipiscing elit. Sed finibus contract Transit enim ligula, quisconsultant, pulvinar mauris tempus a. Etiam lacinia odio nec and its sub imperdiet rhoncus. Praesent semper eros a nulla facilisis elementum. Demand. Trans Vestibulum efficitur erat non risus volutpat vestibulum. Aliquam • rhoncus of Los Angeles varius. • Allows LADOT some flexibility • Application of traditional and quality transit planning enhanced with mobile phone technology • Reduces operational cost • Demand-based service vs. supply-based service

8 Outreach and Marketing City of Los Angeles Department of Transportation, Transit • Working

8 Outreach and Marketing City of Los Angeles Department of Transportation, Transit • Working with Ilium to employ a ”political” campaign-like outreach approach • Developed a social media and marketing plan • Surveys or “crowdsourcing” and heatmapping Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed finibus enim ligula, quis pulvinar mauris tempus a. Etiam lacinia odio nec imperdiet rhoncus. Praesent semper eros a nulla facilisis elementum. Vestibulum efficitur erat non risus volutpat vestibulum. Aliquam • rhoncus of Los Angeles varius. • Application of traditional and quality transit planning enhanced with mobile phone technology • Demand-based service vs. supply-based service

9 Project Management Model City of Los Angeles Department of Transportation, Transit • Not

9 Project Management Model City of Los Angeles Department of Transportation, Transit • Not a standard transit or transportation construction project • Merger of transit operations with software development • Providing a quality product and service v

10 Service Model City of Los Angeles Department of Transportation, Transit • Corner-to-corner pick-up

10 Service Model City of Los Angeles Department of Transportation, Transit • Corner-to-corner pick-up with (1 -2) time points • Origination and destination data from areas of interest • Results from community outreach can provide insight into relative “attractiveness” of configurations • Evaluate optimal number of vehicles and optimal time to meet travel time goals v

11 Challenges City of Los Angeles Department of Transportation, Transit • Coordination across different

11 Challenges City of Los Angeles Department of Transportation, Transit • Coordination across different jurisdictions • Not a replacement for fixed route service Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed finibus • Meant to augment existing trunkline transit service enim ligula, quis pulvinar mauris tempus a. Etiam lacinia odio nec • Inherently, microtransit is not supposed to solve all problems imperdiet rhoncus. Praesent semper eros a nulla facilisis elementum. • Define your own agency’s success Vestibulum efficitur erat non risus volutpat vestibulum. Aliquam • rhoncus of Los Angeles varius. • Application of traditional and quality transit planning enhanced with mobile phone technology • Demand-based service vs. supply-based service

12 Challenges City of Los Angeles Department of Transportation, Transit Lorem ipsum dolor sit

12 Challenges City of Los Angeles Department of Transportation, Transit Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed finibus enim ligula, quis pulvinar mauris tempus a. Etiam lacinia odio nec imperdiet rhoncus. Praesent semper eros a nulla facilisis elementum. Vestibulum efficitur erat non risus volutpat vestibulum. Aliquam • rhoncus of Los Angeles varius. • Application of traditional and quality transit planning enhanced with mobile phone technology • Demand-based service vs. supply-based service

13 Challenges City of Los Angeles Department of Transportation Transit • Los Angeles is

13 Challenges City of Los Angeles Department of Transportation Transit • Los Angeles is LARGE • Traffic congestion dolorofsit amet, consectetur adipiscing Sed finibus • Lorem Fouripsum sub-areas our project area differ from oneelit. other enim ligula, quis pulvinar mauris tempus a. Etiam lacinia odio nec imperdiet rhoncus. Praesent semper eros a nulla facilisis elementum. Vestibulum efficitur erat non risus volutpat vestibulum. Aliquam • rhoncus of Los Angeles varius. • Application of traditional and quality transit planning enhanced with mobile phone technology • Demand-based service vs. supply-based service

14 Opportunities City of Los Angeles Department of Transportation, Transit • Potential to introduce

14 Opportunities City of Los Angeles Department of Transportation, Transit • Potential to introduce new riders to public transit • Fills public transportation gaps in the transportation network • Lorem Potential improving customer experience ipsumfor dolor sit amet, consectetur adipiscing elit. Sed finibus enim ligula, quis pulvinar mauris tempus a. Etiam lacinia odio nec imperdiet rhoncus. Praesent semper eros a nulla facilisis elementum. Vestibulum efficitur erat non risus volutpat vestibulum. Aliquam • rhoncus of Los Angeles varius. • Application of traditional and quality transit planning enhanced with mobile phone technology • Demand-based service vs. supply-based service

15 Where We Are and Next Steps City of Los Angeles Department of Transportation,

15 Where We Are and Next Steps City of Los Angeles Department of Transportation, Transit • Transit Service Analysis • Finalize mobile application ipsumoutreach dolor sitand amet, consectetur adipiscing elit. Sed finibus • Lorem Continue marketing ligula, pulvinarofmauris tempus a. Etiam lacinia research odio nec design and • enim Work withquis University Southern California to create imperdiet rhoncus. Praesent semper eros a nulla facilisis elementum. framework for study Vestibulum efficitur erat non risus volutpat vestibulum. Aliquam • rhoncus of Los Angeles varius. • Application of traditional and quality transit planning enhanced with mobile phone technology • Demand-based service vs. supply-based service

16 Bigger Picture City of Los Angeles Department of Transportation, Transit Cities Lorem ipsum

16 Bigger Picture City of Los Angeles Department of Transportation, Transit Cities Lorem ipsum dolor. Smart sit amet, consectetur adipiscing elit. Sed finibus Collaborative enim ligula, quis pulvinar mauris tempus a. Etiam lacinia odio nec imperdiet rhoncus. Praesent semper eros a nulla facilisis elementum. Vestibulum efficitur erat non risus volutpat vestibulum. Aliquam • rhoncus of Los Angeles varius. Transit Service Analysis LADOT Strategic Application of traditional and quality transit planning enhanced with mobile phone Plan technology Microtransit • • Demand-based service vs. supply-based service

17 Contact Information City of Los Angeles Department of Transportation, Transit Luz Echavarria Supervising

17 Contact Information City of Los Angeles Department of Transportation, Transit Luz Echavarria Supervising Transportation Planner City of Los Angeles Department of Transportation, Transit Luz. Echavarria@lacity. org 213 -972 -8447 v

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