Proposal Final Mind Map Budget Rating Figure For

Proposal!

Final Mind Map

Budget • Rating Figure For Hollyoaks = 840, 000 divide 1000 = 840 multiply £ 6. 23 = £ 5, 233 • Rating Figure For Come Dine With Me = 340, 000 divide 1000 = 340 multiply £ 6. 23 = £ 2, 118 • Rating Figure For Made In Chelsea = 708, 000 divide 1000 = 708 multiply £ 6. 23 = £ 4, 410 Final Budget = £ 11, 761

Deadline Friday st 1 March!!

Storyboard

Target Audience • My target audience is Women between the ages of 16 -30. using the standard ocuupational classification I think the following jobs would be held by my target audience. • 1233 - Hairdressing and beauty salon managers • 1152 - Office managers • 3413 - Actors and entertainers • 3414 - Dancers and choreographers • 4216 - Receptionists • Channel 4 - Hollyoaks, Come dine with me • E 4 - Made in Chelsea, My mad fat diary • BBC 3 - Snog marry or avoid - Although this is a suitable programme for my target audience I will not be using this channel to advertise my channel as BBC does not show adverts. They are funded by the licence fee. • The channels i will advertise my product on will be Channel 4 and E 4 as these programmes are popular to my target audience.

Spot Plan Day Monday Date 01/04/13 Channel E 4 Channel 4 Region Nationwide Tuesday 02/04/13 Channel 4 Nationwide Wednesday 03/04/13 Channel 4 Nationwide Thursday 04/04/13 Channel 4 Nationwide Friday 05/04/13 Channel 4 Nationwide Monday Tuesday Wednesday Thursday Friday 01/04/13 02/04/13 03/04/13 04/04/13 05/04/1 Channel 4 Channel 4 Nationwide Nationwide Time 10 - 11 6: 30 – 7 7 – 7: 30 6: 30 – 7 7 – 7: 30 5: 30 – 6: 30 5: 30 – 6: 30 Programme Made in Chelsea My mad fat diary Hollyoaks Length 30 s 30 s Hollyoaks 30 s Come dine with me Come dine with me 30 s 30 s 30 s

Description On Why I Think My Advert Will Be Successful I believe my advert will be a success as the product I am advertising is well known and popular for people who look after there hair. I also believe my advert will be a success as I have used the right target audience to sell my product. During my advert I have used Iconography this is a good technique as it draws the audiences attention towards the product as the product is made to look like the Character.

Channels I Would Like My Advert To Be On I will be using these two channels to advertise my product on as they suit best with my target audience.

Location Sheet