Proposal are a consulting firms description of 5


































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Proposal are a consulting firm’s description of 5 W & 1 H n n n What------ The work is Who ------ Will do the work Why ------ They are doing it How ------ They will do it When ------ They will do it Where ------They will do it
Nine Basic Components of Proposal 1. 2. 3. 4. 5. 6. 7. 8. 9. A Transmittal letter; An Executive summary; Understanding of the background; A Technical approach; A Work plan and schedule; A Management plan; A Staffing plan; Corporate capabilities statement; A Financial plan or budget;
The Transmittal Letter It should tell the client : ----Why the consulting firm is submitting the proposal for this work; ----Who the consulting firm’s proposals partners are (if any);
The Executive Summary n n It summarizes the consulting firm’s approach to the project; It is a short statement of Who, What, Where, Why, When, and How.
Understanding the Problem n n This presents the consulting firm’s understanding of the problem and issues that make the project necessary; It demonstrates the firm’s knowledge of the context within which the project will operate;
The Technical Approach n n This defines the “how” and the “what” of a consulting firm’s approach to the project; This is the core of the proposal, and every other section of the proposal depends on what it defines;
Work Plan and Schedule n n n Reflects the tasks written in the technical approach; Demonstrates the understanding of tasks and their sequencing to meet project objectives; Indicates when the project activities will be carried out.
The Management Plan n n Describes how the project will be organized, and how the team will interact with the client; Addresses the management and administrative challenges of the project.
The Staffing Plan n n Demonstrates that the consulting firm chose team members deliberately, based on the needs of the project; Describes what the responsibilities of each team member will be and why the team member is good for the position.
The Financial proposal/budget Informing the client how much the consulting firm will charge to carry out the activities outlined in the technical proposal; n The cost should includes : 1)Indirect Cost (overhead; general & administrative costs); 2)Direct Cost (salaries; travel ; per diem; computer rental; communications costs; taxi costs). n
Corporate capability statement n Proves to the client that the consulting firm has done similar work before, and is familiar with the technical , regional , and functional aspects of the project.