Propaganda Is the deliberate attempt to influence a

Propaganda Is the deliberate attempt to influence a mass audience to act or think in a certain way. “We must remember that in time of war what is said on the enemy’s side of the front is always propaganda, and what is said on our side of the front is truth and righteousness, the cause of humanity and a crusade for peace. ” -Walter Lipman

Slogans Catchy phrases are more easily remembered than complicated more accurate explanation. • Sleep Country USA…. . • President Obama’s Campaign Slogan

Ad Homonim Means to or against the man. When used as propaganda, the opposing side points out the negative aspects of their opponent. They attack the opponent personally, rather than looking at their ideas. Consider how Squealer approaches Snowball’s actions and defends Napoleon’s.

Repetition A message is drummed into a listeners or viewers conscience. Adolf Hitler wrote: "The intelligence of the masses is small. Their forgetfulness is great. They must be told the same thing a thousand times. "

Loaded Words Arouse strong emotional responses Old Major’s speech has many loaded words. Take a look at Old Major’s speech, what words do you see as being “loaded? ”

Powerful Images can be loaded with emotions just like words can be loaded with emotions.

Fear Play into the listeners fears The War on Terror? The “Terror” Survival. Handbook can be found On the Fox News Website. “You don’t want Jones to come back? ”

Card Stacking Presenting information that puts the product or idea in a positive light and omitting the negative information. “We pigs work hard and need the milk and apples. ”

Bandwagon Come on jump on the bandwagon! Everyone is doing it!

Glittering Generalities The pigs need the milk in the name of intelligence. Agreeing to an idea/product for the betterment of a society

Testimonials are quotations or endorsements, in or out of context, which attempt to connect a famous or respectable person with a product or item.

Our basic desires and needs All human beings need food, drink, clothing and shelter. Humans also have emotional needs. Take another look at Old Major’s speech, what does he say about the animal's basic desires and needs? How does this make Old Major’s ideas more appealing?

Squealer’s sole purpose on the farm is to convinvce the animals that the decisions the pigs make are for the “betterment of the farm. ” When has Squealer used his persuasion to convince the animals of something the pigs did? Why do Squealer’s words work?