Propaganda Definition information ideas or rumours deliberately spread

Propaganda

�Definition: ◦ information, ideas, or rumours deliberately spread widely to help or harm a person, group, movement, institution, nation, etc. What is it?

�Name Calling �Glittering Generalities �Transfer �Testimonial �Plain Folks �Card Stacking �Band Wagon 7 Most Common Techniques

�Used to create fear and prejudice by using negative words (bad names) to create an unfavourable opinion towards a group, belief, idea, person, etc. �Eg. Commie, Terrorist, Queer Name Calling

�The use of slogans or catchphrases that are attractive because of language we view or believe in deeply with no supporting info or reason �Gives it a favourable view �Eg. Freedom, patriotism, democracy Glittering Generalities

�Carry over authority from something we revere to the thing that the propagandist would have us accept. �Eg. Cross, Uncle Sam Transfer

�Associate a respected person to endorse a product or cause hoping that the audience will follow �Eg. Tiger Woods, Wayne Gretzky Testimonial

�Used to convince the audience that the speaker is from humble origins ◦ They can trust and believe them �Eg. Clinton eating Mc. Donalds, people doing everyday things Plain Folks

�Used to persuade the audience to follow the crowd. Made to seem like everyone is doing it �Eg. March, write letters Bandwagon

�Make the best case possible for a viewpoint and the worst for the opposing view by only giving facts that support their view. �Eg. Card Stacking