PROPAGANDA AND BIAS BIAS A STRONG FEELING FOR
PROPAGANDA AND BIAS • BIAS – A STRONG FEELING FOR OR AGAINST SOMETHING WITHOUT LOGICAL REASON. • PROPAGANDA – INFORMATION THAT IS SHARED FOR THE PURPOSE OF SPREADING SOME CAUSE. THIS INFORMATION MAY BE TRUE OR FALSE, BUT IS USUALLY PRESENTED IN A WAY WHICH DECEIVES OR MISLEADS THE VIEWER, LISTENER, OR READER, AS OPPOSED TO USING LOGICAL REASONING
PROPAGANDA Appeal to Numbers, Facts, and Statistics Bandwagon Emotional Appeal Fear Loaded Words Name Calling Plain Folk Repetition Stereotyping Testimonial Transfer
APPEAL TO NUMBERS, FACTS, AND STATISTICS Using large numbers or misleading facts and statistics to confuse
BANDWAGON This type of propaganda asks you to believe in/buy/vote for someone or something simply because that’s what MOST other people are doing. Everyone else is doing it! Follow the crowd! https: //www. youtube. com/watch? v=po 0 j. Y 4 Wv. CIc
EMOTIONAL APPEAL Arouses emotions so people will agree Connects human need (feeling liked, joy, etc. ) with a product Smoking Commercial https: //www. youtube. com/watch? v=Sf. Ax. Upe. Vh. Cg BMW https: //www. youtube. com/watch? v=h. E 5 i. NOZf. Rrg&index=1&li st=PL 6 C 81 D 9 F 8 E 7 AEC 2 C 9
FEAR Scaring the audience into making them believe in an idea, act in a certain way, and/or buy a product. https: //www. youtube. com/watch? v=odz-Ac. Eq. GW 0
LOADED WORDS Also known as Glittering Generalities Using vague slogans or catchphrases without supporting info or reason (Hope, Freedom, Honor) https: //www. youtube. com/watch? v=ow. Gyk. Vbfg. UE https: //www. youtube. com/watch? v=0 E 1 n. B-3 l 4 GE
NAME CALLING Labeling a person, government, product, etc. with a negative word. https: //www. youtube. com/watch? v=Tb. B 9 ANVQ 1 Ws
PLAIN FOLK When the speaker presents him or herself as a common person or “Average Joe” who can understand normal, middleclass, blue collar life. https: //www. youtube. com/watch? v=4 yh 1 wr. Z-Ti. A
REPETITION Repeating a word or slogan over and over so that it sticks with the audience. https: //www. youtube. com/watch? v=f_Sw. D 7 Rve. NE
STEREOTYPING Makes a generalization or assumption about an entire group of people. https: //www. youtube. com/watch? v=2 Srp. ARP_M 0 o
TESTIMONIAL Using a celebrity to sell a product or convince the public of an idea https: //www. youtube. com/watch? v=dqd 9 gi. W 18 WI
TRANSFER Presents a positive image or idea and attaches the positive feelings to another unrelated idea to make it seem positive or “better”.
PROPAGANDA IN FAHRENHEIT 451 • Book Burning • 451 on Helmets (Firemen provide safety > 451 the temperature which books burn > 451 on firemen’s helmets > Burning books is for our comfort and safety • -The Firemen’s Code: “Established 1790, to burn Englishinfluenced books in the Colonies. First Fireman: Benjamin Franklin. ” • The publicized police chase of Montag • TV in general. Used to “brainwash” and control the society. • Subway ads: Denham’s Dental Dentifrice
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