PROPAGANDA a type of message or communication aimed
- Slides: 24
PROPAGANDA: a type of message or communication aimed at influencing the opinions of others rather than just giving them the facts
PROPAGANDA: information or ideas methodically spread to promote a cause, movement, or nation.
Propaganda may… • Consist of deliberate lies • Omit parts of the whole story – misleads from understanding the truth • Exaggerate facts • Leave out or twist facts • Get to a person’s emotions in order to influence • Contain bias rather than a flat out lie
Bias – an unreasoned judgment for or against a group or idea. • Mayor Headley Rescues City With Brave New Budget Plan • Thousands Affected By Headley’s Brutal Cuts • Mayor Headley Makes Cuts in City Budget
How is propaganda used? • As a weapon • Dehumanize and create hatred toward an enemy with a false image in mind • Emphasize strength, skill, and humanity • Depicted other nations as cowardly
Technique: Appeal to Fear… gain support by instilling fear in the people
Technique: Appeal to Fear… scare them so they support you
Technique: Appeal to Fear…
Technique: Appeal to fear Slogan – a striking phrase that may include labeling and stereotyping
Technique: Appeal to Fear…
Technique : Appeal to fear
Technique: • Argumentum ad nauseam – tireless repetition. If you say it enough times, it becomes true.
Technique: Bandwagon – join the crowd Technique: Common man – reflect the common sense of people trying to identify with the average person
Techniques: Common Man & Bandwagon
Techniques: Common Man & Bandwagon
Techniques: Common Man & Bandwagon
Technique: Bandwagon – join the crowd
Technique: Bandwagon
Techniques: Bandwagon
Scapegoating – Blaming an individual or group that is not really responsible
Technique: Scapegoating
Stereotyping – arouses prejudices by labeling the object as something the audience fears, hates, loathes, or finds undesirable
Technique: Stereotyping
Technique • Testimonial – Uses quotations, in or out of context to support or reject something – Tends to exploit the reputation of the person who said the quotation – Quotation becomes damaging
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- Positive business messages examples
- Persuasive techniques plain folks
- Type of propaganda
- Type of propaganda
- Rational appeals focus on making or saving money
- Positive message in business communication
- Composing the message in business communication
- Negative messages in business communication
- Message oriented communication
- 14. what are persuasive messages?
- Persuasive message
- Message oriented middleware
- Communication game pass the message
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- Type i error
- Type 1 error vs type 2 error example
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- Mr. p
- Uniquisitive