Promotions for Sheds MSWA Conference 2018 by Michael

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Promotions for Sheds MSWA Conference 2018 by Michael Woodhouse slide 1

Promotions for Sheds MSWA Conference 2018 by Michael Woodhouse slide 1

Not enough time by Michael Woodhouse slide 3

Not enough time by Michael Woodhouse slide 3

Not enough time 1. Believing that it’s worthwhile. 2. Finding promotions that don’t take

Not enough time 1. Believing that it’s worthwhile. 2. Finding promotions that don’t take much time or other resources 3. Increasing your time by Michael Woodhouse slide 4

People know about us, they can find us if they want. by Michael Woodhouse

People know about us, they can find us if they want. by Michael Woodhouse slide 5

All of marketing is just a poor substitute for word of mouth by Michael

All of marketing is just a poor substitute for word of mouth by Michael Woodhouse slide 6

Knowledge vacuums get filled by stereotypes by Michael Woodhouse slide 7

Knowledge vacuums get filled by stereotypes by Michael Woodhouse slide 7

If your own members don’t believe and tell, how can you expect others to

If your own members don’t believe and tell, how can you expect others to support you? by Michael Woodhouse slide 8

 • Get a round tuitt • Sheds must be known to achieve full

• Get a round tuitt • Sheds must be known to achieve full value • People don’t care until you give them a reason • If you are silent, they will be negative • Word of mouth starts with your members by Michael Woodhouse slide 9

The benefits of promotion • Grants and other support by Michael Woodhouse slide 10

The benefits of promotion • Grants and other support by Michael Woodhouse slide 10

The benefits of promotion • Grants and other support • Membership by Michael Woodhouse

The benefits of promotion • Grants and other support • Membership by Michael Woodhouse slide 11

The benefits of promotion • Grants and other support • Membership • Community engagement

The benefits of promotion • Grants and other support • Membership • Community engagement by Michael Woodhouse slide 12

How promotions work • the 7 steps to action by Michael Woodhouse slide 13

How promotions work • the 7 steps to action by Michael Woodhouse slide 13

How promotions work • the 7 steps to action • no apparent connection by

How promotions work • the 7 steps to action • no apparent connection by Michael Woodhouse slide 14

How promotions work • the 7 steps to action • no apparent connection •

How promotions work • the 7 steps to action • no apparent connection • noise and filtering by Michael Woodhouse slide 15

5¢ worth: • Posters in windows • Brochures, stickers • Media stories • Attend

5¢ worth: • Posters in windows • Brochures, stickers • Media stories • Attend events • Presentations by Michael Woodhouse slide 16

Increase your time • Break down the task into small bits • Look outside

Increase your time • Break down the task into small bits • Look outside for volunteers • Ask by Michael Woodhouse slide 17