Promotion Funding Brian Tuck OSU J Lee Miller

$$$Promotion & Funding$$$ Brian Tuck, OSU, J Lee Miller, PSU

Wasco County • Mix of Rural/Urban • 25 k (15 -13, 000) • 2400 sq. miles • Ag. , Forestry, Fishing • Government • Light Manufacturing/Google • Tourism

Measure 33 -53 Wasco County 4 -H & Extension Service District

Why Form a Service District? ? • Sustainability (survival) - Permanent Tax Rate • Budget Stability - $370 K • Long-term Planning

Takes a Village to Raise Money $$$ • County Office, Campus, 4 -H Members and Parents, Master Gardeners, Farm Bureau, Commodity Groups, FCD, Cooperatives, Chamber of Commerce, Legislators, Unions, Community College, SBDC, County Court, Teachers, Friends, Family, Neighbors, Farmers, Ranchers, Local Newspapers…. .

Issues • Marketing Plan/Timeline (who/when) • What’s In a Name – 4 -H & Extension • October – 4 -H Recruitment • Local support – technical (County Admin. , Clerk, Attorney, other agencies/university) ØCosts (election, legal etc. ) • Competition – Push Back

Promotion – Issues • When to start your campaign ØStart slow and build in intensity • Endorsements by a variety of service groups, individuals, local newspapers, legislators, commodity groups……. . • Advisory Councils • Chamber of Commerce – Join!!!!

Promotion – Ideas • Creativity is the Key (parade floats, door hangers, door to door visits, phone calls, radio interviews, table displays, bumper, stickers, refrigerator magnets, buttons…. • Special media events – OSU President

Promotion – Ideas • Mailers – (coverage, expensive) ØGet mailing list from assessor and purge for duplicates - expensive • Brochures, Handouts, Service Maps • Information Packets • Frequently Asked Questions

Promotion – Issues • Use a common design for promotion materials

Promotion – Ideas (9)(#8) • Yard Signs (400) • Newspaper Advertisements (when, size, #, cost) • Radio, TV PSA’s (when, length, #, cost)

Wasco County 4 -H & Extension Service District Bringing The University To Wasco County Since 1916

Promotion – Ideas • Street Banners (4’x 20’) Ø Cost $600