Promoting Your Website an ACEware Webinar Promoting Your

Promoting Your Website an ACEware Webinar

Promoting Your Website an ACEware Webinar With… Sp e l cia G Daryl Clark Lauri Thompson Chuck Havlicek th i W st… e u

Our discussion topics today. . . • • Selecting your URL A Dozen Specifics Keep it Strong How to know it’s working www. aceware. com

Selecting your URL

Your URL • • • Does your URL make sense? Is it intuitive and clean? Keep it short Easy to spell Make it easy to remember – avoid q, z, x, c, p, hyphens and numbers • Do you have a program that would benefit from it’s own URL? • When printing your URL, remove the www – aceware. com www. aceware. com

Looking for available URL’s? godaddy. com 123 cheapdomains. com Auction of Used ones: snapnames. com History: archive. org

Launching ACEweb is a great time to launch a better URL!

A Dozen Specifics

Put your URL on Everything! • • • Every (or every other) catalog page Business cards Fax cover sheets Email Signatures Answering Machine Every piece of marketing Door Registration Confirmations Badges & handouts www. aceware. com

Email your URL • • Every firm in your database Every customer (and non-customer) in database All campus employees Civic leaders (Chamber of Commerce) Use your Email Module ! ! ! www. aceware. com

Student Manager Email Merge Use the Cool. . SHOUPCLS() function…

Send snazzy to existing customers Follow webs us to the n ite! ew

Press Release Free Press Release Service: prlog. org

Billboards & Posters

Mail a Give-away to your Top Dogs

Coupons & Discounts • • Coupon in the catalog Free registration to 100 th customer Offer discounts for web registrations $10 off web registration with this newspaper ad www. aceware. com

Online – – – – Pay-per-click Local. Ad. Links Craig’s List Local service review sites Stumbleupon. com , Facebook, twitter Teachstreet In Georgia: Kudzu. com www. aceware. com

External signs! – Banner – Borrow campus digital sign www. aceware. com

Do it the old fashioned way. . . Have every staff member send 5 hand written notes. It’s personal, motivating and almost guaranteed to get results. www. aceware. com

Promotional Giveaways • • Set up a booth at the mall Sponsor a chamber event Attend a local fair Send to PTA meetings for distribution www. aceware. com ADD YOUR URL TO EVERYTHING… EVERYTHING. .

Throw a party!

Keep it strong!

OUR CUSTOMERS Spotlight Customers

OUR INSTRUCTORS Spotlight Instructors

Link to & from Instructor pages

Suggest that visitors bookmark the site Encourages return visits!

Use all your resources to improve your website & draw more visitors Add video of ongoing classes Short How-to Videos Presentation Pointers Flower Arranging

Do the metatags!

Answer Your Email Questions

Keep it up to date!

Does Anybody Care? Know if it’s working

Webinar Archives Search Engine Optmization with Daryl Clark www. aceware. com

Other Resources…. http: //www. marketingsherpa. com/ http: //www. marketingprofs. com/ http: //www. internet-search-marketing. com/

Questions? Other Suggestions?

Our next webinar Stump the Chumps Wednesday, April 8 at 1: 00 Central www. aceware. com

Join us for a regional meeting! May 5 & 6 Las Vegas, Nevada Report Writer Training – May 4 May 19 & 20 San Antonio, Texas ACEweb Training – May 21 & 22 www. aceware. com