Promoting a Creative Industries Event Printed Media Graphic

Promoting a Creative Industries Event/ Printed Media / Graphic Design Name: Max Bennett

The Creative Industries Event “Bit Crush is the annual charity games, animation and digital design festival, held to raise money for Demelza Hospice Care for Children. Taking place over three days in November, each year, Games Development and Digital Design & Animation students plan and organise events to raise money for the charity. These events include retro game booths, an artists’ row, bake sales, competitions, raffles and cosplay. Students work in teams, creating all of the artwork for the event and competing to raise as much money as possible. Staff from Demelza are also present with a retro games and merchandise shop, selling everything from Mega Drive games to Game. Cubes, comics and T-shirts. The festival has been running in partnership with Demelza for the last five years and last year students managed to raise £ 2700 for charity. ”

The Scenario You work for a small Marketing and Promotion company and have been approached by the organisers of Bit Crush about helping to promote their event. However, some of the organisers of Bit Crush aren’t really sure if they need to promote their event. You will need to help them understand the importance of promoting their event and the benefits of doing so. What does a marketing company do? How would you describe the ‘Bit Crush’ event? What is Demelza House? Figure out how to sell a product. A charity event that gives money to Demelza. A hospice that treats terminally ill children.

Mind Map Following on from in class discussion and activities create a mind map to help understand why it is important to promote a Creative Industries Event Promotion for the organiser More money for the event Reasons to Promote Event 1. 1 Give reasons why creative industries events need promoting. Printed Media Promote awareness of things that need the support of charity You can target an audience Graphic Design

Give your reasons why events need promotion here: Promote Event 1. 1 Give reasons why creative industries events need promoting. Printed Media Graphic Design 1. 2 State how different people and organisations benefit from events being promoted. Reasons it is important to Promote events How will the organisers Benefits by promoting? To entice people to attend. More attendees means more money for charity. To promote the organiser as well as the event. If people hear the name of the organisers they might be on the look out to see when they’re next charity event is. To raise awareness of the charity’s cause. More people will be aware of a problem and might help to fix the problem. To inform people when the event will happen. So people will know when to attend. To inform people of what the event is about. Doing this will attract the right demographic.

The Scenario… Thanks to you, the organisers of Bit Crush have realised the importance of promoting their event and have now commissioned you to promote the event and help make it the most successful Bit Crush event yet! The organisers of Bit Crush are now your client. The client wants to know about the different methods of promotion that could be used for their event. You will need to provide them with examples and describe different types of promotional materials that could be used to promote a Creative Event. The client also needs to identify the Target Audience for their event, so you will need to provide examples of a range of different Target Audiences. Using this information you will then need to identify the target audience for the Bit Crush event. Give your own definition of what a client is here A customer or company that receives a service from a company.

Mind Map Promote Event Following on from in class discussion and activities create a mind map showing different methods for promoting different types of events 2. 1 Describe promotional methods suitable for different types of events and different types of target audience. Social media Youtube video poster Methods for Promoting an Event banner leaflet Ad on website Radio ad Printed Media Graphic Design

Provide examples of promotional materials for similar events These should be from a variety of different mediums #1 ads on websites #2 ads on youtube videos #3 announced on the E 3 twitter page #4 bill boards promoting the event #5 posters promoting the event #6 banners promoting the event Promote Event 2. 1 Describe promotional methods suitable for different types of events and different types of target audience. Printed Media Graphic Design

Bill board Benefit: The soldier on the bill board grabs your attention because he’s centered and the background is really bright and the soldier’s clothes are really dark. Disadvantage: it doesn’t tell you when the game comes out.

Youtube/video Benefits: the characters have an interesting cardboard looking style (do to the fact that the pilot episode of south park used stop motion animated cardboard characters on a piece of paper on a flat surface). Disadvantages: no gameplay shown so people haven’t seen the product yet. https: //youtu. be/fiayfb 1 rrs 0

Target Audience Using some of your examples, decide who they are aimed at and place them below. Describe why they are suitable Promote Event Printed Media 2. 1 Describe promotional methods suitable for different types of events and different types of target audience. This appeals to teenagers because it’s relatable to teenagers and isn’t too mature so they’re allowed to play it but it’s mature enough This appeals to to keep them interested. adults because it contains adult This appeals to toddlers and themes, dark colours babies because of the bright and a gritty tone. colours, kid friendly content, contains lessons taught to toddlers and babies. This appeals to middle aged mums because it portrays their fantasy. Graphic Design

Even MORE scenario! The client asks what information needs to be included in the final product, you will need to help them decide what information MUST be included to make sure people are able to attend the event. You will now need to come up with a plan describing the best method to promote this specific event including where promotional material could be placed to best reach the chosen target audience, how it will encourage them to attend and what information needs to be included.

Event information Following on from in class discussion decide what information must be included in the promotion (and Why) Promote Event 3. 1 Outline appropriate promotional methods, materials and outlets for a specific event. Printed Media Graphic Design 3. 2 State how the chosen approach will reach the target audience and encourage them to attend. Information to be included Why is this information important? The date of the event. So people know when to show up The charity. So people know what charity they’re giving to Gaming completion. To attract an audience. Logo. So people recognise what the event is for. Location. So the attendees know where the event is. Where to put promotional material. So people can see the advertisements.

promotional methods, materials and outlets for a specific event. ‘Bit Crush’ Event Create a list of ways that you could promote the event and where those methods could be made available. List what is good (pro) about that method or what could be a problem (con) with that method 3. 2 State how the chosen approach will reach the target audience and encourage them to attend. Method Outlet Pro Con Video youtube Can be accessed at any time People might not see the video Poster Canterbury college Attract a wider audience Posters are small and easy to ignore Banner Hanging in the street college Attract a wider audience Can only be seen in one place Bill board College grounds It’s hard to miss expensive Merchandise pens The owner will always expensive be reminded of the event Digital advert College website Attract a wider audience Time consuming Best Method for promoting event How will it encourage audience to attend? Posters. it will contain information that is something they like.

Best method for promoting event how will it encourage audience to attend? Poster Canterbury college- it will be Attract a wider audience- it’s easier to promote the event to the cheap and subtle so people students and staff of canterbury will be happier to read it. college because one, they won’t have to travel far to attend the and two they will hear about it easier because the ads are in the college.

The Scenario Strikes Back… With your help the client has decided that Print Media is the best way to promote the Bit Crush event. It is important to help the client understand about printed media and how it can be used in different ways. To help them understand you will provide them with information on the types of printed media, what it is used for and the tools used to make it.

Time for another Mind Map! Promote Event Printed Media Lets think about the different types of print media, can you remember them all? When you have them, extend your mind map to include their normal prupose Printing press 1. 1 Explore the different purposes of printed media products. Typography Digital printing Print Wood block printing Silk screen printing Lino cutting Etching Photo silk screen Graphic Design

How do different methods of printing work? Following on from class discussion, use this slide to show or describe how different types of printing work Hand Techniques Mechanical Techniques Promote Event Printed Media Graphic Design 2. 1 Explore the different tools and techniques used in printed media. Digital Techniques Linocut is a variation of woodcut Letterpress is a machine that has a printing that uses a sheet of lino for a block of metal or wood with letters relief surface. on it that presses ink onto a surface. Laser printing is when paper is put into a digital printer and a laser beam going back and forth, scanning an image and then using the laser beam to print the image onto another piece of paper. Woodcut is a relief printing technique Photogravure is when a copper plate where the artist carves an Image into is grained and then coated with a a block of wood. light sensitive gelatin tissue that has been exposed to a film positive, then etched. Inkjet printing is when you take an image from a computer and then print it onto a digital, where the digital printer will recreate the image by taking droplets of ink and pressing them onto the paper into the shape of the image on the computer. Screen print is ink or metal forced onto a screen of fine material to create an image.

As the poster will be a visual product you also need to be able to demonstrate your understanding of Materials, techniques and processes used in graphic design. Create a brief guide, with examples, about the following techniques and how they could be used: Visual language (formal elements, line, tone, texture, colour, pattern, symmetry): it’s when you communicate a message through visually. Wet Media (e. g. paint, printing techniques): It’s any form of drawing that involves wet paint. Dry Media (e. g. pencil, pen): It’s any form of drawing that involves dry drawing utensils. Digital Media (e. g. Image editing software packages): It’s media accessed through electronic devices and television.

Describe the Visual language (formal elements, line, tone, texture, colour, pattern, symmetry) Visual Language (description) Line Tone Colour Shape Form Pattern Texture Structure Scale Space Symmetry perspective composition Promote Event Printed Media Graphic Design 2. 1 Explore the different tools and techniques used in printed media. 1. 1 Explore the different materials, techniques and processes used in graphic design. Examples

VISUAL ILUSION LINE

SHAPE AND TONE

ABSTRACT COLOUR PAINTING

SHAPE ART

BALOON FORM ART

GEOMETRIC PATTERN ART

TEXTURE ART

TOWERING STRUCTURE ART

SCALE

SPACE ART

SYMMETRY ART

PERSPECTIVE ART

COMPOSITION PAINTING

This poster uses shape art. This poster uses tone art. This poster uses space art. This poster uses abstract art. This poster uses scale art. This poster uses line art.

Wet Media (e. g. paint, printing techniques) Promote Event Printed Media Graphic Design 2. 1 Explore the different tools and techniques used in printed media. 1. 1 Explore the different materials, techniques and processes used in graphic design. Examples Wet Media (description) Wet media is any art that includes water.

Dry Media (e. g. pencil, pen) Promote Event Printed Media Graphic Design 2. 1 Explore the different tools and techniques used in printed media. 1. 1 Explore the different materials, techniques and processes used in graphic design. Examples Dry Media (description) Dry media is art created using any dry art utensils.

Digital Media (e. g. Image editing software packages) Promote Event Printed Media Graphic Design 2. 1 Explore the different tools and techniques used in printed media. 1. 1 Explore the different materials, techniques and processes used in graphic design. Examples Digital Media (description) Digital media is art created by a digital machine.

Return of the Scenario The client has chosen Posters to promote the event. You will now need to begin planning your own poster, this will be your company’s final product. You must create a plan and a description of what you want your poster to be like before moving on to create it. Use research to make sure it is appropriate for the event and target audience by finding examples of existing posters for a similar event. Start by generating your ideas with a mind map and a mood board. Once you have your initial plan, and have been told that the client is happy with the idea, you will need to identify the resources you will need to create the final product. These could be equipment, software, computers, anything that you will need to complete your product. All of these things will help form your plan.

Promote Event Poster: Mind Map font Printed Media 3. 1 Use different sources to generate ideas for a printed media product. Graphic Design 2. 1 Use different sources to generate ideas for a graphic design. 3. 2 Plan the production of a printed media product. 2. 2 Plan the production of a graphic design. logo location date information charity

Promote Event Poster: Mood board Printed Media 3. 1 Use different sources to generate ideas for a printed media product. Graphic Design 2. 1 Use different sources to generate ideas for a graphic design. 3. 2 Plan the production of a printed media product. 2. 2 Plan the production of a graphic design.

Examples of posters for similar products that inspire you Promote Event I like this poster because you get to see the character and it gets interested in finding out what his story is. I like this photo because you can see what the game’s map loos like and you get a feel of the game’s art style Printed Media 3. 1 Use different sources to generate ideas for a printed media product. Graphic Design 2. 1 Use different sources to generate ideas for a graphic design. 3. 2 Plan the production of a printed media product. 2. 2 Plan the production of a graphic design. I like this picture because you get to see the game’s weapons and features.

My Idea! On this slide you will need to describe what you think your final idea for a poster is and what you will need to make it My idea A bit crush poster. Things I will need Computer Photoshop Assets Promote Event Printed Media 3. 1 Use different sources to generate ideas for a printed media product. Graphic Design 2. 1 Use different sources to generate ideas for a graphic design. 3. 2 Plan the production of a printed media product. 2. 2 Plan the production of a graphic design.

Promote Event Health & Safety Printed Media 3. 1 Use different sources to generate ideas for a printed media product. Graphic Design 2. 1 Use different sources to generate ideas for a graphic design. 3. 2 Plan the production of a printed media product. 2. 2 Plan the production of a graphic design. All companies need to be responsible for health and safety, so before starting to create your final product you need to make sure you are working safely with computers and in a safe environment. Research and then answer the following questions in your own words: How to work safely with Computers Do not have food or drinks near computers. Take regular breaks. Sit up straight. What makes a safe office environment? One that has bags under tables and wires on tables not across the room.

You are now ready to start using Photo. Shop to create your design. Gather assets Create Prototype (next Slide) Production Log (This log will show the steps of designing and creating the product and will help your client understand the amount of work that has gone into the final product)

Production Log Promote Event Every time you work on your poster, make a note of what you did Printed Media 3. 1 Use different sources to generate ideas for a printed media product. Graphic Design 2. 1 Use different sources to generate ideas for a graphic design. 3. 2 Plan the production of a printed media product. 2. 2 Plan the production of a graphic design. Date What I did 05/10/18 I carried out planning for my poster/I created a mood board and mind map for my poster. 15/11/18 I created assets and prototypes for a poster. 16/11/18 I started production on a bit crush poster but I struggled to use photoshop. 23/11/18 29/11/18 I finished my bit crush poster. I did hand drawn art work with Lindsey in the art department. 30/11/18 I finished my presentation.

Assets These are the images I will use to make my poster Demelza logo Date of bit crush Name of bit crush Location of bit crush

The organisers would like to see progress of the poster so they can offer feedback. Show at least 2 stages of progress and the feedback you receive on how to improve it. [tutor feedback] Prototype 1 Prototype 2 Feedback I like it but i think the white backgrounds on the logos should be removed. (by Bailey Dryden) It’s a bit too empty and doesn’t obviously that the charity is for demelza. (by Joshua Hardie)

Bit crush- 27 -29 th November The street, Canterbury college The students will be setting up stalls and in lunch (12. 15 -2. 15) will have the main stage set up which is a good attraction! We have students making things to sell, showcasing their own projects, dressing up and also setting up their own game stands.

The organisers would like to see progress of the poster so they can offer feedback. Show at least 2 stages of progress and the feedback you receive on how to improve it. [tutor feedback] Prototype 3 Feedback It’s not over crowded, it’s got all the right information, on it and the colours don’t clash. (by Holly Rowland) Promote Event 4. 1 Develop appropriate promotional materials or approaches for a specific event which target particular groups. 4. 2 Use different methods to encourage attendance. Printed Media 4. 1 Use appropriate tools and techniques to create a printed media product. Graphic Design 3. 1 Use different tools and techniques to create a graphic design.

The Phantom Scenario You now need to present your final product to the client (your tutor) in a Power. Point presentation and describe how you came up with your idea (mind map, mood board) and how you think it meets the needs of the client (do you think it will make people want to come to the Bit Crush Event, if so, why? )

Promote Event Final Product Printed Media Graphic Design 3. 2 Present the graphic design in an appropriate format.

Now that your poster is complete it is time to get some peer feedback on your final product. Get 3 peers to list 3 things they like about your work and 1 thing they think could be improved. Name I like… Could be improved… Joshua Hardie I like the concept. It could use a less simple style to catch people’s attention. Bailey Dryden I like the old-school Mario vibe. The text could have been clearer. Taylor Caballero Mcguirl I like the fact that max tried to keep it completely retro. The text isn’t very clear; there are no outlines used to sort of show it.

Now you need to reflect on your own work. Answer the following questions, and be honest! What things went well while creating your product? (these could be features of your poster or parts of the process of planning and designing it) What things do you think you need to improve? (these could be features of your poster or parts of the process of planning and designing it) How effective do you think your final product is? (Do you think it will make people want to come to the Bit Crush Event? ) I had a pretty good idea for a design. With the super Mario bros background and Mario collecting a coin. I wasn’t able to recreate the image I had in my head very well. The wasn’t very well sized or placed. Some what descent but not good enough to be used by demelza. It looks very amateur. Promote Event Printed Media 5. 1 Outline the strengths and areas for development of the printed media product. Graphic Design 4. 1 Outline strengths and areas for development of graphic design work produced. 5. 2 Suggest improvements to own work. 4. 2 Suggest improvements to own work.

Now that the event is over it is important to evaluate how your performance helped promote the event so that good ideas can be shared and things that did not go quite according to plan can be improved Things that went well Promote Event Printed Media Graphic Design 5. 1 Outline aspects of a promotion that have been successful and aspects that worked less well, giving reasons why some elements worked better than others. 5. 2 Identify ways of improving future performances. Things I would want to improve The idea was good, with the inclusion of a well I want to improve my photoshop skills to make known video game character and the background my posters look more professional. being from a Mario game. I did a good job at placing Mario under the mystery block. Implementing fonts. Because I either make them too big or too squashed. Placement of the logo wasn’t good because it’s a bit too big and too wonky. Why do you think some things worked better than others? Give your reasons here The implementation of Mario getting a coin is good because it’s symbolism of money and bit crush is a charity about giving money to demelza.