PROMO PRICE PERCEPTIO N INDEX 2016 2017 PROMO

PROMO PRICE PERCEPTIO N INDEX 2016 -2017 PROMO PRICE PERCEPTION INDEX ALL RIGHTS RESERVED SOGAR GROUP -2014

THE BEST BASKET VALUE YTD 20162017. PROMO PRICE PERCEPTION INDEX

TREND 2016 -17 MONTHL Y MINIMAXI SPREAD RETAILE RS’ MINIMAXI SPREAD 20162017. * A trendadatok az utolsó 3 hónap adataira vonatkoznak. PROMO PRICE PERCEPTION INDEX Trend statistics are based on the data of the last 3 months.

DATA & METHODOLOGY q q q q q SPARKLING WATER MILK CHEESE SUNFLOWER OIL BREAD SOFT DRINKS COLD CUTS JUICES BEER VIENNA SAUSAGE 20162017. Methodology: Every month a basket of 10 Shopper need unit is collected from the promo leaflets of 13 retailers. If one ore more of those SNU are missing from the promo offer of the month , an average value of the VIRTUAL PRICE of this specific SNU at that retailer is calculated across the last 12 months. If the SNU is promoted more than 2 times during the month, the cheapest value is selected. The SNU have been chosen in the categories common to different formats. The aim of the index is not to classify the retailer by cheapest offer for similar SKU , but by the Price Image Perception they are communicating in the promotional leaflets; trough the choice of SKU and pricing level. The dashboard shows the cheapest basket of the month, the cheapest basket of the year the basket price spread along the year and the trend of evolution by players PROMO PRICE PERCEPTION INDEX

Thank you for your attention! For more information please contact us: http: //hiper-com. com bernadett. ludanyi@hiper-com. com monitoring@hiper-com. com PROMO PRICE PERCEPTION INDEX ALL RIGHTS RESERVED SOGAR GROUP -2014