Prometheus Process Key Lessons venturist incorporated Strategy For

Prometheus Process Key Lessons venturist® incorporated Strategy For The 21 st Century

The Strategy Process Right External System Design the Future Previous External Entertainment System Target for Success Campaign to Win Old Picture Future Picture Previous Internal Disney System ® venturist incorporated Right Internal System Finish with Finesse TIME Copyright Venturist®, Inc. 2001 -2006 – All Rights Reserved Strategy For The 21 st Century

Key Lessons 1 • Keep Strategy Simple, Communicable, and Understandable • Go After Control Points (Centers of Gravity) Vice Terrain • Have A Diverse, Balanced Planning Team • Avoid Self Deception – (Axiomatic vs Articulated) • Understand Competitive Environment ® venturist incorporated Copyright Venturist®, Inc. 2001 -2006 – All Rights Reserved Strategy For The 21 st Century

Key Lessons 2 • Make Plan Flexible Enough To Accommodate Change • Have Clear Grand Strategy Objectives and Make Sure They Are Understood At All Levels • Evaluate The “System” At The Highest Possible Level To Avoid Missing Opportunities • Use A Red Team • Understand Whether You Are Doing A Direct or Indirect Attack • Find and Maintain Reserves ® venturist incorporated Copyright Venturist®, Inc. 2001 -2006 – All Rights Reserved Strategy For The 21 st Century

Key Lessons 3 • Understand What “Competition Case” Confronts You • Necessary To Exploit Successes • If You Are A Small Power, Don’t Play A Big Power Game – Doesn’t Mean You Can’t Fight Goliath, But You Can’t Fight Mano a`Mano • Management Needs To Work At The Grand Strategic And Strategic Level, Vice At Tactical Level Where We Normally Work • Create Situation, Impose Your Plan On The “Enemy, ” Then Exploit It ® venturist incorporated Copyright Venturist®, Inc. 2001 -2006 – All Rights Reserved Strategy For The 21 st Century

Key Lessons 4 • Use Parallel Attack And Do It Fast • Identify The Key Force—Don’t Give Everyone Fair Share • Focus On Objectives, Ignore The Irrelevant • Plan For Success • Always Fight Asymmetrically ® venturist incorporated Copyright Venturist®, Inc. 2001 -2006 – All Rights Reserved Strategy For The 21 st Century

Key Lessons 5 • You Can And Must Choose Your Enemies Carefully • When In Doubt, Attack! • Only Offense Changes An Environment • Better Troops Won’t Make Up For A Mediocre Plan • Tie Measurement To Objectives, Not Inputs ® venturist incorporated Copyright Venturist®, Inc. 2001 -2006 – All Rights Reserved Strategy For The 21 st Century

Key Lessons 6 • Communicate Three Levels Down • Axiomatic Normally Overwhelms Articulated Strategies • Good Strategy Accommodates A Multitude of Tactical Failures • Make Sure Lowest Levels Know Grand Strategy Lest Good Tactical Decisions Become Counterproductive • Think Like An Architect, Not Like A Bricklayer! • In Management? Strategy Is Your Day Job! • Be Unyieldingly Flexible ® venturist incorporated Copyright Venturist®, Inc. 2001 -2006 – All Rights Reserved Strategy For The 21 st Century

Prometheus Process Key Lessons Insights and Discussion venturist® incorporated Strategy For The 21 st Century