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Project Research Prepared for: John Howard Prepared by: Emmy Rinehart, Janine Posey, Aly Turner, Wesley Ford & Daniel Taylor February 20, 2018
Solving for. . . An entertaining evening to engage students.
John Howard Motors GOAL: Create awareness and involve the community, especially WVU students, to participate and attend events that involve and promote John Howard.
For a lot of college students, the fun starts with music and food. Here, they could have a tasteful blend of both.
Demographics Ages 18 -25 WVU Students Music, food, opportunities to spend time with friends
Outreach The event will encourage people to Tweet out updates and pictures, Facebook Live, and maybe even Snapchat with some people that come for publicity
Suncrest Towne Center Parking Lot
Suncrest Towne Center Advantages: ○ Large, open parking lot ○ Close to road so people would see the event ○ Down the road from John Howard ○ Nearby restaurants interested in the event ○ Allows for showcasing of the Subaru and Nissan vehicles
Event Specifics ● A Thursday night in September ● Up to 5 bands, 2 stages, at Suncrest Towne Centre ● Food sampling at tables set up by restaurants ● Other businesses welcome to participate and display merchandise
Suncrest Businesses • Pies and Pints – waiting on email response • Buffalo Wild Wings – has catering capabilities • Bartini Prime – waiting on response
Suncrest Businesses (cont. ) • Peace, Love, Little Doughnuts - Could cater, but only do small orders of certain flavors • Crab Shack Caribba – waiting for catering menu
Suncrest Businesses (cont. ) • • • Primanti Bros. – lunch box catering, waiting on menu Five Guys – interested in possibly setting up a table Philly Pretzel Factory – can cater
Bands • Meadow Run –Confirmed • Natural Villains – Confirmed but unsure about price and which equipment they need • Doc Robinson – Confirmed • Sox and Sandels - In correspondence
Stages ● ● ● North American Staging & Production (WV, PA, OH) - $350 for four 4’x 8’ stages and $1000 for one 20’x 16’ with roof A to Z Rentals (WV) - $2, 389 for four 8’x 16’ stages MPE Rentals - $518 for four 4’x 8’ stages See appendix for details
“Tickets” Wrist bands ○ One color for 18 -20 ○ One color for 21 and up
● $8, 000 ○ ○ Budget 5 bands at $500 each = $2, 500 Wristbands go to subsidizing the bands: $5 a wristband per 200 people = $1000 ■ ○ Would charge for wristbands 5 restaurants ■ $1, 000 for restaurant to provide their own food, catered food TBD
Possible Sponsors: ● John Howard Motors ● Mylan Pharmaceutical ● Coca-Cola ● Mountain Line—provide bus service to and from the event
Possible Sponsors (cont. ) ● Grocery (Kroger, Shop-N-Save, Walmart) ● Starbucks ● Bookstores ● Student Organizations ● Greek Life WVU
Possible Tiered Sponsorship Premier (Delicious) Level—$5000 or more: ● Get a stage named for them ● Prominent name placement ● Top ranking in ads and event material ● One FREE radio spot (written only)
Possible Tiered Sponsorship Executive (Spicy) Level—$1000 or more: ● Name designated dining area ● Second tier name placement ● Listing in ads and event materials ● One FREE radio spot (written only)
Possible Tiered Sponsorship Participant (Appetizer) Level—$500 or more: ● Event Keychain/or giveaway; percent of contribution determines number of giveaways ● Listing in event materials Honorable Mention Level—$500 or less: ● Listing in event materials
Suggested Promotion ● Radio ● Social media ● ROP (DA and Dominion ● 3 D graphic on sidewalks on campus ● Put a thought bubble Post) around the Mountaineer Flyers and mailers at the Mountainlair (restaurants) ● ● Banners (dealership, ● Table in Lair/outside Lair
Media Reach ● Celebrity tweets ● Press Releases ● Post for the Reed College of Media Blog ● Flyers around campus ● Information stations around campus that rotate promos for events.
Media Reach (cont. ) ● Help participants (ie. sponsors, restaurants, bands) share and interact with the posts, as well as posting on their own ● Hashtags (especially on IG) ● Interact with WVU Organizations via Facebook groups ● Newsletters
Media Frequency ● Instagram once or twice per week ● FB/Twitter a few times per week
Stages Estimates based upon the following: ● Approximate size of four stages ● Number of attendees ● Includes installation ● Duration