PROJECT PITCH MOBILITY IN LISBON LISCOUNT RAQUEL PEREIRA
PROJECT PITCH MOBILITY IN LISBON LISCOUNT RAQUEL PEREIRA 76171 JOÃO BARBOSA 84732 JOAQUIM QUADRADO 86455 MIGUEL GONÇALVES 86485 MAJA GMITEREK 95041
MOBILITY IN LISBON SEVERAL PROBLEMS High levels of traffic • Delays on public transportations High CO 2 emission Lack of comfort due to the low ratio of trains per minute People unwilling to give away some of their comfort
MOBILITY IN LISBON OUR MAIN FOCUS High levels of traffic • Delays on public transportations High CO 2 emission Lack of comfort due to the low ratio of trains per minute People unwilling to give away some of their comfort
MOBILITY IN LISBON OUR MAIN IDEA - LISCOUNT Building an app to offer benefits to public transport users Discounts on select partners’ products All-in-one pass in your smartphone Buying trips beforehand
Less cars in the city Less stress Benefits for using public transports LISCOUNT Recharging card/buying trip on the app Reduction of CO 2 emissions Reduction of obstruction of the public roads Using the app for trip validations MOBILITY IN LISBON Discounts on services Calmer journeys Reduced environmental Go from place A to impact place B Buy and Traffic validate trips Long lines in the metro, either to buy trips or to charge the pass Forgetting the pass at home VALUE PROPOSITION CANVAS
MOBILITY IN LISBON • • City Hall Governme nt • Metro de • Servers to Lisboa host the • Autocarros app and de Lisboa cloud • • BUSINESS MODEL CANVAS Gather new brands Curate brands • • services • • Server and app maintenance and monitoring Advertisement • Offer discounts and • benefits for users of public transports • Offer ways to purchase and validate • trips via smartphon e • • Built-in • support channels Online/Phone • customer service Advertiseme • nt in public transport stops Online publicity People who use private vehicles People who use public transports Brands willing to advertise their products via our app Fees payed by partners to expose their products Investment by the city hall
MOBILITY IN LISBON CONCLUSIO N Find Partners Improv e lives Develo p the Idea
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