Project Implementation Overview Overview The Power of PPT

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Project Implementation Overview

Project Implementation Overview

Overview The Power of PPT Model Who we are A professional services provider offering

Overview The Power of PPT Model Who we are A professional services provider offering on-line marketing, sales, and promotional services across a wide range of industries and business functions. What we do We are powered by PPT model – a unique combination of human expertise (people), well defined and super efficient processes (process) and best-in-class technologies (technology) to simplify key tasks. This approach enables us to design and manage processes that help us in achieving key results by significantly cutting costs and timescales and helping businesses that partner with us to take their business to right audience. How we do it • Get better branding/marketing results faster and at a lower cost • Gain competitive advantage through innovative solutions • Drive new levels of efficiency and effectiveness • See a tangible impact on your top and bottom line Copyright 2016 Brand Recourse. All rights reserved. 2

The Brand Recourse Advantage Why Us • Team of rigorously trained professionals Our people

The Brand Recourse Advantage Why Us • Team of rigorously trained professionals Our people • Diverse talent pool with multi-faceted educational and professional qualifications • Right blend of experience and young talent • Robust in-house training platform Our processes • Well-defined, consistently executed and evaluated, and continuously improved processes • Deliver services quickly and efficiently, without 're -inventing the wheel' every time. • Find opportunities to improve efficiency without sacrificing quality and consistency. Our technology • Access to state-of-the-art technology for both in-house and client delivery • Offering constant technological innovation customized to your individual needs • Proprietary frameworks and platforms to run efficient branding/marketing processes Copyright 2016 Brand Recourse. All rights reserved. 3

Solutions Portfolio Overview Email Marketing • • • Campaign Builder Email Template Mgmt Email

Solutions Portfolio Overview Email Marketing • • • Campaign Builder Email Template Mgmt Email Tracking and Scheduling Contact Management SPAM Content Reader & Filtration Analytical & Graphical Reporting System SEO/SMO and IVR • • • IVR Based Lead Generation System Search Engine Optimization (SEO) Social Media Optimization (SMO) Google Adwords Banner Advertisements Copyright 2016 Brand Recourse. All rights reserved. SMS Marketing • • Web Based Demo Panel Campaign Scheduling Multi-format Upload Support Instant Delivery Assurance Real-Time Delivery Report Web API Feature 95 – 98% Assurance Technical Solutions • • • Web Designing Software Development Domain Registration Web Hosting Solutions Business Email Hosting Technical Support 4

Email and SMS Marketing Implementation Approach Data Sources ü ü ü Educational institutes Corporate/organizations

Email and SMS Marketing Implementation Approach Data Sources ü ü ü Educational institutes Corporate/organizations Online subscription/surveys Authorized agencies Offline marketing activities Paid databases SMS ü ü ü Promotional SMS (DND/Non DND) Transactional SMS Multi-format Upload Support Instant Delivery Assurance Real-Time Delivery Report The Process Scope Discussion Campaign Designing Campaign Approval Campaign Execution Report /Analytics Copyright 2016 Brand Recourse. All rights reserved. 5

PPC Implementation Approach PPC ü ü ü Account Setup Keyword Research and Bid Mgmt

PPC Implementation Approach PPC ü ü ü Account Setup Keyword Research and Bid Mgmt Geo Targeting A/B testing Image Ads Trigger words Landing Page Optimization Competitive gap analysis Trend analysis Day parting Ad variation Copyright 2016 Brand Recourse. All rights reserved. Google Analytics ü Setup and customization ü Marketing Campaign tracking ü Working with reports to find opportunities and problems ü Understanding your visitors ü Improving reach ü Improving journeys and site engagement ü Improving conversion to lead and sale Banner Ads ü Property portals like 99 acre. com and magicbrick. com ü Timesofindia ü Yahoo ü Rediffmail ü Money Control ü Dainik Jagran etc. 6

Search Engine Optimization Implementation Approach On-page Optimization ü Title, Meta tag, Description, Image Optimization

Search Engine Optimization Implementation Approach On-page Optimization ü Title, Meta tag, Description, Image Optimization ü Content optimization; Implementation of H 1/H 2 and bold tags to content ü SEO Friendly URLs (URL Rewriting) ü Review web presence of Google, number of back links, canonical tags, Robot. txt optimization, xml site map, Google analytics set-up Copyright 2016 Brand Recourse. All rights reserved. Off-page Optimization ü Blog creation/ Updation : 3/month ü PR distribution (provided by client): 3/month ü Submission of article : 3/month ü Directory Submission : 200/month ü Manual link requests from theme sites: 10/month ü Video submission (provided by client): 2/month ü Google local listing, RSS creation & submission ü Social bookmarks: 160/month 7

Social Media Marketing/Optimization Implementation Approach Twitter ü ü Daily Twitter Updates (12 -24 updates)

Social Media Marketing/Optimization Implementation Approach Twitter ü ü Daily Twitter Updates (12 -24 updates) Twitter Replies/Answers Following industry influencers Adding Followers Linkedin ü Daily Linked. In updates ü Adding relevant profiles, and then sending proposal ü Joining relevant groups and posting discussions Facebook ü Daily FB updates(12 -24 updates) ü FB Comments/Replies Copyright 2016 Brand Recourse. All rights reserved. 8

Technical Solutions Overview Website Development CRM Development ü Domain registration and hosting ü Website

Technical Solutions Overview Website Development CRM Development ü Domain registration and hosting ü Website designing which will be responsive and HTML 5 compliant ü Main project website development with 3 D project view ü Multiple micro sites for SEO ü ü ü ü ü Technology Stack ü Php with My. Sql ü Microsoft. Net with MS Sql Server ü j. Query Copyright 2016 Brand Recourse. All rights reserved. Identify lead source (IVR or Lead Panel) Manage lead distribution SMS and email alert Follow up history (Status 1, Status 2. . . ) BSP pitching, payment plan Meeting/site visit Tracking Discount Mgmt Sale Commission/Profit 9

Thank you! Thank you for your attention! 10

Thank you! Thank you for your attention! 10