Project EDWARD 2020 James Luckhurst and Simon Turner

Project EDWARD 2020 James Luckhurst and Simon Turner

Background • Began in 2016 as an annual police initiative • Immediately proved a social media hit • Won backing from politicians, policy makers and sponsors from business and charity

• • 14 th to 18 th September Led by Highways England through their Driving for Better Business programme brought together coalition of expert partners and stakeholders included government and nearly every police force in the UK BUT Fire and Rescue missing from the partnership that was brought together

Collaborators

Sponsors

Road trip partners w

39 supporting police forces across the UK

We even managed a real road trip. . .

Campaign reach:

Radio day:

Plans for 2021: • We propose two separate weeks of action for Project EDWARD in 2021. • We want to ensure far greater, coordinated involvement of Fire and Rescue, Ambulance, Police and Crime Commissioners, national and local government, armed forces • As a key partner, Fire and Rescue could help us achieve much more

Plans for 2021 (2): • We want to work with influencers such as A&E consultants, vehicle manufacturers, fleet managers • Please let us know if you would like to join a brainstorming seminar we are planning for January 2021. Get involved! • Your thoughts moving forwards. . .

Join the action. . . Email: james@projectedward. org

Thank you for your attention