Programme 1 PRESENTATION TO NCOP SELECT COMMITTEE CHIEF

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Programme 1 PRESENTATION TO NCOP SELECT COMMITTEE CHIEF DIRECTORATE : COMMUNICATIONS 7 MARCH 2007

Programme 1 PRESENTATION TO NCOP SELECT COMMITTEE CHIEF DIRECTORATE : COMMUNICATIONS 7 MARCH 2007

Communication Services Purpose • To facilitate and promote the free flow of information between

Communication Services Purpose • To facilitate and promote the free flow of information between the Department & its stakeholders through effective communication and improved interaction with beneficiaries, provincial housing structures.

Communication Services Strategic objectives • To design a new catching mechanism of reengaging society

Communication Services Strategic objectives • To design a new catching mechanism of reengaging society on housing, making it central in the political debate. • To develop and sustain a positive image of the Ministry and the Department. • Integrated marketing communication (IMC) campaigns to support programmes, Housing Institutions and other stakeholders

Communication Services Planned Activities • Manage the communication environment • Develop and implement an

Communication Services Planned Activities • Manage the communication environment • Develop and implement an integrated communications public relations programme to bring housing into the political agenda • Produce IEC (information, education & communication) materials, to inform beneficiaries of their rights and obligations and publicise Do. H policies, programmes and services • Develop and implement an internal communications programme

Communication Services Achievements Media • Monthly Media Programme. • Daily Media monitoring. • Monthly

Communication Services Achievements Media • Monthly Media Programme. • Daily Media monitoring. • Monthly Media analysis. • Monthly Ministerial Media programme.

Communication Services Achievements Production & Public Information • Desk Top Publishing function for the

Communication Services Achievements Production & Public Information • Desk Top Publishing function for the production of Corporate publications. • Corporate publications for internal and external use. • Vehicles for effective internal & external communication developed. • Corporate Branding managed. • Dissemination strategies for all internal and public information. • Public information campaigns on BNG.

Communication Services Achievements cont. • Implementation of the stakeholder & mobilisation strategy. • Vehicles

Communication Services Achievements cont. • Implementation of the stakeholder & mobilisation strategy. • Vehicles for effective stakeholder coordination developed and implemented • Co-ordination of provincial communication through the Housing Communicators Forum.

Communication Services 2007/8 Challenges • To successfully make housing a buzz word in society

Communication Services 2007/8 Challenges • To successfully make housing a buzz word in society • Capacity and infrastructure in some provinces and municipalities • Communication dependant on delivery of programmes

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