Program Plan For Consumer Marketers Customizable Power Point
Program Plan For Consumer Marketers Customizable Power. Point Template
Overall Marketing Planning
Objectives GOALS • What am I trying to achieve this month/quarter? TASKS • Which programs do I need to run to achieve my goals? RESOURCES • Which resources do I need to accomplish my tasks? EVALUATION • How can I determine which programs worked? © 2015 Marketo, Inc. Marketo Proprietary and Confidential
Strategies PROVEN METHODS • CURRENT METHODS • NEW METHODS • What has worked in the past? What hasn’t worked? What is working now? What isn’t working now? Which new methods am I going to try? © 2015 Marketo, Inc. Marketo Proprietary and Confidential
Marketing Program Planning
Marketing Program Planning Primary Objective 1 ire qu c A Tactic Which programs will I run? Marketing Strategy Which programs will I run? 2 ge ga n E Marketing Strategy 3 in ta e R © 2015 Marketo, Inc. Marketo Proprietary and Confidential Which programs will I run? Marketing Strategy
High-Level Program Planning Template of th # e on g a /M er s Av gram o Pr JAN FEB MAR APR MAY JUN JUL Application Event Programs Product Launches Events (if applicable) Buyer Segments High-Level Program Initiative Application Event Add Audience or Persona Add 3 Audience or Persona Add Audience or Persona Emails Ongoing Display PPC SEO Social © 2015 Marketo, Inc. Marketo Proprietary and Confidential Application Event
Yearly Program View by Quarter Q 1 Q 2 Q 3 Q 4 Program 1 Program 2 Program 3 Program 4 Program 5 Program 6 Quarter Acquire Engage Retain © 2015 Marketo, Inc. Marketo Proprietary and Confidential
Program Roadmap Tactic re i qu Tactic Ac Tactic ge a ng Tactic E Tactic in ta Re Tactic t uc s d e o Pr leas Re Tactic y alt al) y Lo ption Tactic Q 1 Tactic (o © 2015 Marketo, Inc. Marketo Proprietary and Confidential Tactic Q 2 Q 3 Q 4
Product Launch Program Plan s l. T ai Em tic ac t en nt Co • Email 1 • Blog Post • Email 2 • Product Releases • Email 3 ts en Ev • In-Person Event er n m o o st isiti u C qu Ac • Social • PPC Campaign • Direct Mail • SEO © 2015 Marketo, Inc. Marketo Proprietary and Confidential
Customer Journey Analysis: Program 1 Where is the revenue coming from? Awareness Potential Customers Program Engagement New Customers Repeat Customers Loyal Customers Advocates © 2015 Marketo, Inc. Marketo Proprietary and Confidential # of Impressions # of New Names # of Website Visits # of New Customers # of Repeat Customers # of Customers in Loyalty Program # of Customers Who Are Advocates } • Total Revenue • Average Revenue Per Customer
Campaign Details Buyer Journey What are your goals? Awareness What are your goals? Which activities will you run to hit your goals? Acquire What are your goals? Engagement What are your goals? Which activities will you run to hit your goals? What are your goals? © 2015 Marketo, Inc. Marketo Proprietary and Confidential Which activities will you run to hit your goals? Customer Retention Which activities will you run to hit your goals? Loyalty Which activities will you run to hit your goals?
Campaign Evaluation Cost Programs New Customers Repeat Customers Revenue Program 1 Program 2 Program 3 Program 4 Program 5 Program 6 -What are the top performing programs that I should do again? -What are the worst performing programs that I should not do again? © 2015 Marketo, Inc. Marketo Proprietary and Confidential
The End
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