Program Managers Revitalizing Existing ERG Membership Facilitator Isaias
Program Managers: Revitalizing Existing ERG Membership Facilitator: Isaias Zamarripa / Three Degrees from Isaias Thought Leader: Dell Hendon / Miller. Coors Brewing Company
Revitalizing your ERGs
Agenda Our backgrounds Key Optimization Situation Overview Task in Hand Discuss best practices in engagement Miller Coors Structural Pillars Results
Optimization Miller. Coors EAG Optimization Process - Objectives 1. Grow the EAGs • expand the value proposition – – • W. I. I. F. M. W. I. I. F. B. create more support, recognition and awareness from managers 2. Create a more inclusive EAG model • • • extend reach & value to non EAG members increase cooperation & synergy between EAGs expand affinity structure beyond race, ethnicity, sexual orientation, veterans’ status 3. Build stronger business alignment • • align EAG activities to create favorable business outcomes demonstrate measurable business value 4
Situation Overview Employee Affinity Group Strategic Evolution Process Transition State Focus Areas Strategic State Focus Areas Current State Focus 2011 – 2013 2014 & beyond Areas • transition state plus… 2010 • local or regional business charter • national group affinity • strategic D&I & business drivers • local group affinity • member development • leadership development • volunteer/community • employee recruitment & retention • succession pipeline source • acculturation • learning • national, local & regional business goals & accountability • diversity awareness • personal membership • company & personal membership accountability Employee Affinity Groups Employee Resource Groups Business Resource Groups 5
Grow and leverage Diversity Accelerate growth with multicultural consumers Develop the best sales force in the industry 6
Mission Diversity and Inclusion OUR VISION To create America’s Best Beer Company OUR MISSION Create a WORKPLACE where everyone can contribute their best and earn a corporate reputation known for walking the talk in the MARKETPLACE YOUR COMMITMENT _______________________________ WORKPLACE OUR OPPORTUNITY Reflect and authentically connect with multicultural consumers OUR STRATEGIC PRIORITIES Leadership Talent Relationships Best of You Contribute your best, with confidence, grow your career and together we will create the best beer company in America MARKETPLACE Reputation We walk the talk through multicultural marketing, supplier diversity, employer branding and community engagement
Best Engagement • • • Pipeline of leadership Strong Advisor Support Tie Mission to Business Develop consistency Vet leadership tie to development Have success in leadership
Structural Pillars Proposed EAG “Structural Pillars” • 1 sponsor per affiliation group • National affiliation group agenda & strategy National Executive Sponsors & Support Focused Support • Focused resources: Communications, Learning & Development, Human Resources • National member development & linkage • National programming, coordination, content, training “value proposition” proposition Sr. Leadership Team Strategic Linkage Strategic Accountability • Single EAG council – strategic governance • National business agenda & strategy • Enhanced member visibility • Enhanced strategic business alignment Local business Alignment, Ownership and Execution Business Relevance • EAGs co-chartered by employee group & local business • Membership comprised of volunteer & developmental assignments • Inclusive EAGs to meet local needs • Anchor EAG activities into local business plans
Results EAG Optimization – Process Outcomes/Feedback Survey, Research & Benchmarking (Aug. – Nov, 2010) Initial Design (Dec. 2010) D&I Site Workshops Self Assessment, Design Feedback (all plant & Chicago HQ sites Feb. – May 2011) • Miller. Coors focus: affinity, community support • External best practices: member connection, career development, generating business value • “Umbrella EAG committee model” • i. e. Chicago EAG model • Desired outcome: greater inclusion, less complexity • Desired EAG structure influenced by legacy, plant size, D&I journey • EAGs growth in small sites dictated by value to business, not just affinity • Multiple EAG models (3) • Large site, small site, field site • Structural pillars consistent in each model
- Slides: 10