Program Evaluation An Extension Specialists Perspective Joseph E

Program Evaluation: An Extension Specialist’s Perspective Joseph E. Morris Department of Natural Resource Ecology and Management Iowa State University

Where does aquaculture fit?

Statement of Issue • Can be difficult to describe

Performance Goals • Basic vs detailed aquaculture information – Different audiences

Key Program Components • Workshops – Varied audiences • Publications • What is available from other states/regions? • Prioritize • What form best fit client needs?

Outcome Indicators • Output indicators – Numbers – Easiest to measure

Outcome Indicators • Difficult to assess – Number of culturists? • Relationship to extension programming – Number advised not to pursue aquaculture – Impacts? ?

Internal and External Partners • Internal – Other departments • External – Natural resource agencies – State Department of Ag – Aquaculturists

Targeted Audiences • New vs established culturists – Different expectations

Allocated Resources • Public funds are often limited • Client costs • Grants

Additional Observations • University standard evaluation forms – Viewed with limited enthusiasm by audiences, county and state extension • Evaluation of workshops often an afterthought • Many extension specialists are aware of the increasing need for program evaluation but are often frustrated with the process

Conclusions • Better education of extension specialists in outcome assessment • Split extension appointments complicate the evaluation • Paperwork overload