PROFILE FEHINTOLA MUSTAPHA is a Chartered Accountant with

PROFILE FEHINTOLA MUSTAPHA is a Chartered Accountant with a Masters in Business Administration from the University of Leicester, UK. Her First degree however is a BSC in Computer Sciences from the University Of Ibadan. She has an 11 year experience stint with MTN Nigeria spanning from their IT department through their Sales and Distribution Department climbing up the ladder to becoming the General Manager Customer Care Walk-in, a position she holds till date. Fehintola, on the other side, has run successful small time businesses (Water sales, Managing a saloon etc). To the Community, Fehintola delivers lectures in Mathematics to Secondary School Students

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Introduction • Creating a value is part of existence. • Seeking for knowledge and applying it is halal and rewarding • Women is full of dexterity , this should be applied positively and profitably to sustain a generation Pricing, Products and Passion…. doing it right Knowing what to sell, searching within Knowing how to price right How to deal with premium or regular services/goods Paying yourself Always staying in the game through pricing. Price Product Passion

Price is the sustainable margin added to all traceable and untraceable costs incurred in producing or procuring a product to sell or resell Margin is influenced by the nature of the market which comprises several factors such as; • Cost of Sale or production • Market players based on the product, suppliers and customers in the market. • Many suppliers selling homogenous products and many customers (Perfect Market) • Many suppliers selling heterogeneous products and many customers (Imperfect Market) The sustainable margin is the profit that can be ploughed in full to the business or declared partly as dividend to the shareholders and partly retained for the longevity of the business

Product A product is a tangible or intangible good (service) that can be sold at a price to make profit Product on one of the market mix that can be differentiated in some many ways known as branding to influence the purchase behavioral pattern of potential and existing customers to ultimately increase revenue Profit can be accounting profit or marginal profit. It is marginal if fixed cost are treated as sunk cost and variable cost are considered as the main cost to consider in fixing the price. While accounting profit absorbs all cost and apply mark up to determine the price.

Passion Turn Your Passion into Profit Don't count on passion alone: Do a reality check and make sure you have the other components needed for success, such as a willingness to work hard and a market for your services or products Hire passionate people: Having employees who share your zeal for the business will help your company succeed Share your passion: Sharing your knowledge can be a great way to build your business Keep the passion alive: Keep your passion alive by staying involved in the aspects you love most Prioritize fun: Naturally, entrepreneurs who start businesses based on their interests find their business to be fun, but keeping it fun takes a bit of work Expand your passion: When you start a business based on a personal interest, it can be easy to assume that the business must remain on the same track to maintain your dedication. But the most successful entrepreneurs understand that change is good and that there may be more than one way to meet your original goals

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