Profile by Sanford Marketing partnership with Leighton Broadcasting

Profile by Sanford Marketing partnership with Leighton Broadcasting! Presented by Bri Thompson – Digital Sales Manager - Leighton Broadcasting Grand Forks, North Dakota

Profile by Sanford’s Objectives/Goals • Increase NEW local memberships • Increase store foot traffic

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Integrated Sales Campaign Elements Month 1 On-Air – ◦ ◦ ◦ Exclusive Endorsement with Morning Show Host 1 LIVE Membership giveaway during AM Drive-time per week (over $300 valued membership) Local Manager voiced : 30 s for Morning Show “Positive Vibes” Exclusive Benchmark Sponsorship at 7: 00 am M-F. On-Site – ◦ Live remote Black Friday promoting Membership Special discount and Food Product discounts. Digital – ◦ Video Gateway Digital Ad across 5 stations Stream Players (both Desktop, Mobile and Apps) non-skippable connected to their website with additional web companion banner ads. Social Media – ◦ ◦ Membership giveaway tied to on-air giveaway Facebook Live 4

Integrated Sales Campaign Elements Month 2 -12 On-Air – ◦ ◦ ◦ Exclusive Endorsement with Morning Show Host 1 LIVE Membership giveaway during AM Drive-time per week (over $300 valued membership) (Rotating Months) Local Manager voiced : 30 s for Morning Show “Positive Vibes” Exclusive Benchmark Sponsorship at 7: 00 am M-F. Local Testimonials voiced by the local members – Produced : 60 s from testimonials to run Mondays x 6 (Couple LOST 258 pounds) Local Coaches and Manager came in for a studio visit with shake testing/product testing onair twice per year. On-Site – ◦ Facebook Live with Morning Show Host (per month) (*February Booth at Leighton Broadcastings Men’s Show - $500) Digital – ◦ Video Gateway Digital Ad across 5 stations Stream Players (both Desktop, Mobile and Apps) non-skippable connected to their website with additional web companion banner ads. Social Media – ◦ ◦ Membership giveaway tied to on-air giveaway (Rotating Months) Facebook Live 5

“ “This will Work!” Local Testimonial 6

“ “This will Work!” : 30 voiced by Local Manger 7

“This will Work!” Video Gateway Digital Ad “ 8

Total Investment Month 1 On-Air = $1500 On-Site = $500 Digital = $200 Social Media = added bonus Total per month = $2, 200 plus endorsement membership, food and 4 individual Memberships for giveaways Month 2 -12 On-Air = $1500 Digital = $200 Social Media = added bonus *additional $500 for Men’s Show booth in February Total per month = $1, 700 plus endorsement membership, food and 20 individual Memberships for giveaways 9

RADIO MADE PROFILE BY SANFORD GRAND FORKS, NORTH DAKOTA #1 IN THE NATION BY MONTH 3! 100% Total success! 10

Results Continued To: Bri Thompson bthompson@leightonbroadcasting. com Subject: Radio has made us #1 Hi Bri, I wanted to reach out to you and Leighton Broadcasting to let you know how important your resources and support has been for us. Profile by Sanford has 97 current stores open for business all across the country. To date, the Grand Forks location is sitting #1 in bringing in new members. We are absolutely thrilled to be impacting so many lives and making the greater Grand Forks community healthier. I know this accomplishment could not have been done without your help! You have been an absolute rock-star. You bring energy, creative idea's and most of all passion in helping us achieve our goals. I can not thank you enough. The resources Leighton Broadcasting provided has helped us change and reach more lives than we could have done on our own. I look forward to doing business with you in the future. Mc. Kenzie Hart / Store Manager Profile by Sanford 1375 South Columbia Road Suite B Grand Forks / ND / 58201 11

Thank You! Any questions? 12