Professional Issues In Multimedia Development Ch 12 CHAPTER

Professional Issues In Multimedia Development Ch 12 CHAPTER HIGHLIGHTS • Definition and characteristics of a profession. • Elements of a professional code of ethics. • Copyright: – Definition – Rights – Remedies. – Challenges created by the digital revolution. • Digital Rights Management – Challenges and opportunities. 1

Characteristics Of A Profession ﺍﻟﻤﻬﻨﺔ ﺧﺼﺎﺋﺺ • Professional associations have active role in promoting and enforcing obligations of the members. • Professions are autonomous and self regulating. . ﺍﻷﻌﻀﺎﺀ ﺍﻟﺘﺰﺍﻣﺎﺕ ﻭﺗﻨﻔﻴﺬ ﺗﻌﺰﻳﺰ ﻓﻲ ﻧﺸﻂ ﺩﻭﺭ ﻟﻬﺎ ﺍﻟﻤﻬﻨﻴﺔ ﺍﻟﺠﻤﻌﻴﺎﺕ ﺍﻟﺘﻨﻈﻴﻢ ﻭﺫﺍﺗﻴﺔ ﻣﺴﺘﻘﻠﺔ ﺍﻟﻤﻬﻦ 3

General Principles ACM/IEEE Code Of Ethics • The "Judgment" Principle: "Software engineers shall maintain integrity and independence in their professional judgment. " • The "Management" Principle: "Software engineering managers and leaders shall subscribe to and promote an ethical approach to the management of software development and maintenance. " • The "Profession" Principle: "Software engineers shall advance the integrity and reputation of the profession consistent with the public interest. " ". ﺍﻟﻤﻬﻨﻲ ﺣﻜﻤﻬﻢ ﻓﻲ ﻭﺍﻻﺳﺘﻘﻼﻟﻴﺔ ﺍﻟﻨﺰﺍﻫﺔ ﻋﻠﻰ ﺍﻟﺤﻔﺎﻅ ﺍﻟﺒﺮﻣﺠﻴﺎﺕ ﻣﻬﻨﺪﺳﻲ ﻋﻠﻰ "ﻳﺠﺐ : " "ﺍﻟﺤﻜﻢ ﻣﺒﺪﺃ ﺗﻄﻮﻳﺮ ﺇﺩﺍﺭﺓ ﻓﻲ ﺃﺨﻼﻗﻲ ﻧﻬﺞ ﻓﻲ ﻳﺸﺘﺮﻛﻮﺍ ﺃﻦ ﺍﻟﺒﺮﻣﺠﻴﺎﺕ ﻫﻨﺪﺳﺔ ﻭﻗﺎﺩﺓ ﻣﺪﺭﺍﺀ ﻋﻠﻰ "ﻳﺠﺐ : " "ﺍﻹﺩﺍﺭﺓ ﻣﺒﺪﺃ . " ﻭﺻﻴﺎﻧﺘﻬﺎ ﺍﻟﺒﺮﻣﺠﻴﺎﺕ ". ﺍﻟﻌﺎﻣﺔ ﺍﻟﻤﺼﻠﺤﺔ ﻣﻊ ﻳﺘﻔﻖ ﺑﻤﺎ ﺍﻟﻤﻬﻨﺔ ﻭﺳﻤﻌﺔ ﻧﺰﺍﻫﺔ ﺗﻌﺰﻳﺰ ﺍﻟﺒﺮﻣﺠﻴﺎﺕ ﻣﻬﻨﺪﺳﻲ ﻋﻠﻰ "ﻳﺠﺐ : " "ﺍﻟﻤﻬﻨﺔ ﻣﺒﺪﺃ 8

General Principles ACM/IEEE Code Of Ethics • The "Colleagues" Principle: "Software engineers shall be fair to and supportive of their colleagues. " • The "Self" Principle: "Software engineers shall participate in lifelong learning regarding the practice of their profession and shall promote an ethical approach to the practice of the profession. " Complete ACM/IEEE Code is in the appendix section. ﺍﻛﺘﻤﺎﻝ ﺭﻣﺰ ACM / IEEE. ﻓﻲ ﻗﺴﻢ ﺍﻟﺘﺬﻳﻴﻞ : " "ﺍﻟﺰﻣﻼﺀ ﻣﺒﺪﺃ ". ﻟﺰﻣﻼﺋﻬﻢ ﻭﺩﺍﻋﻤﻴﻦ ﻣﻨﺼﻔﻴﻦ ﺍﻟﺒﺮﻣﺠﻴﺎﺕ ﻣﻬﻨﺪﺳﻮ ﻳﻜﻮﻥ ﺃﻦ "ﻳﺠﺐ : " "ﺍﻟﺬﺍﺕ ﻣﺒﺪﺃ ﻣﻬﻨﺘﻬﻢ ﺑﻤﻤﺎﺭﺳﺔ ﻳﺘﻌﻠﻖ ﻓﻴﻤﺎ ﺍﻟﺤﻴﺎﺓ ﻣﺪﻯ ﺍﻟﺘﻌﻠﻢ ﻓﻲ ﺍﻟﻤﺸﺎﺭﻛﺔ ﺍﻟﺒﺮﻣﺠﻴﺎﺕ ﻣﻬﻨﺪﺳﻲ ﻋﻠﻰ "ﻳﺠﺐ . " ﺍﻟﻤﻬﻨﺔ ﻟﻤﻤﺎﺭﺳﺔ ﺃﺨﻼﻗﻲ ﻧﻬﺞ ﺗﻌﺰﻳﺰ ﻭﻳﺠﺐ 9

The Copyright Tradition 1. RIGHTS 2. REMEDIES 3. EXCEPTIONS ﺣﻘﻮﻕ ﺍﻻﻧﺘﺼﺎﻑ ﺍﻭ ﺍﻟﻌﻼﺟﺎﺕ ﺍﻻﺳﺘﺜﻨﺎﺀﺍﺕ 10

Second Generation DRM • Elements include (Iannella 2001; Van Tassel 2006): 1. 2. 3. 4. 5. Rights description, validation, and record keeping Media access Trading Implementing/monitoring rights usage Tracking. Van Tassel 2006): ؛ Iannella 2001) ﺍﻟﻌﻨﺎﺻﺮ ﺗﺸﻤﻞ ﺍﻟﺴﺠﻼﺕ ﻭﺣﻔﻆ ﻣﻨﻬﺎ ﻭﺍﻟﺘﺤﻘﻖ ﺍﻟﺤﻘﻮﻕ ﻭﺻﻒ ﺍﻹﻋﻼﻡ ﻭﺳﺎﺋﻞ ﻭﺻﻮﻝ ﺗﺠﺎﺭﺓ ﺍﻟﻤﺮﺍﻗﺒﺔ / ﺍﻻﺳﺘﺨﺪﺍﻡ ﺣﻘﻮﻕ ﺗﻄﺒﻴﻖ . ﺗﺘﺒﻊ 28

Benefits of Second Generation DRM 1. New compensation models for creators of media (Magnatune) 2. New methods of distribution (Weed) 3. Less expensive, more efficient access to copyright permissions 4. More flexible permission and licensing options. Magnatune)) ﺍﻟﻮﺳﺎﺋﻂ ﻟﻤﺒﺪﻋﻲ ﺟﺪﻳﺪﺓ ﺗﻌﻮﻳﺾ ﻧﻤﺎﺫﺝ ( ﻟﻠﺘﻮﺯﻳﻊ )ﺍﻷﻌﺸﺎﺏ ﺟﺪﻳﺪﺓ ﻃﺮﻕ ﻭﺍﻟﻨﺸﺮ ﺍﻟﺘﺄﻠﻴﻒ ﺣﻘﻮﻕ ﺃﺬﻭﻧﺎﺕ ﺇﻟﻰ ﺍﻟﻮﺻﻮﻝ ﻓﻲ ﻛﻔﺎﺀﺓ ﻭﺃﻜﺜﺮ ﺗﻜﻠﻔﺔ ﺃﻘﻞ . ﻭﺍﻟﺘﺮﺧﻴﺺ ﻓﻲ ﻣﺮﻭﻧﺔ ﺃﻜﺜﺮ ﺧﻴﺎﺭﺍﺕ 30