Professional image Tangible intangible Make the Intangible Tangible
Professional image • Tangible/ intangible • Make the Intangible Tangible • the What is of professional set qualities image? and characteristics that represent perceptions of your and character as image? judged • competence Why should create professional by your key constituents 3/14/2012
The importance of professional image • • Have the advantage of bargaining Have credibility Function An intangible asset The first step to success E R U P A T I T N O 3/14/2012
OUTLINE • The perceived professional image • The threats of devaluation • Professional image management and impression management • The elements of professional image • Buff your professional image online 3/14/2012
Different Kinds of Professional Images & Three Identity Threats 971002013 劉媞柔 3/14/2012
Desired Professional Image Ø Ø Trustworthy Caring Humble Capable 3/14/2012
Undesired Professional Image Ø Ø Snobbish Irritable Lazy Domineering 3/14/2012
Perceived professional image Ø Direct feedback Ø Indirect signals 3/14/2012
Stereotypes Predicament Devaluation Illegitimacy 3/14/2012
Creating a Positive Professional Image 971002019 王琲萱 3/14/2012
What the impression they make? A writer and television host The 67 th United States Secretary of State 3/14/2012
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KNOW EXPECTATIONS FOR A PROFESSIONAL 3/14/2012
5 Steps of Managing professional image • Identify your ideal state • Assess your current image, culture, and audience • Conduct a cost-benefit analysis for image change • Use strategic self-presentation to manage impressions and change your image • Manage the effort you invest in the process 3/14/2012
IMPRESSION MANAGEMENT IS ABOUT STRATEGIC SELF-DISCLOSURE 3/14/2012
Impression Management • Non-verbal Behavior • Verbal Cues • Demonstrative acts 3/14/2012
Positive Distinctiveness • An attempt to create a new, more positive meaning for self-identity • Educate others about the positive qualities of your identity group 3/14/2012
Social Recategorization • Suppress identity that are personally and/or socially devalued. • Distance yourself from negative stereotypes associated with identity group. 3/14/2012
How to create and maintain a professional image 黃懷萱 Alison 3/14/2012
How to create and maintain a professional image • Quality of work • Responsiveness and customer service • Accountability • Overall presentation 3/14/2012
• Communication and listening ability • Social networking personas • Reputation 3/14/2012
8 Ways to Buff Your Professional Image- Online By EILEEN P. GUNN 971002024 李旻庭 Erica 3/14/2012
Your Problems of Online Persona • Irrelevant stuff rises to the top • similar names elbow you off • embarrassing materials you wish to retract 3/14/2012
The Importance of Online Persona Q: How to change from disjointed online presence to cohesive online identity? ★★★★★ A: Prepare basic and consistent information about your work and career! 3/14/2012
1. Google yourself • to avoid unrelated people and materials clutter your career-enhancing results. 3/14/2012
2. Choose the right professional name • add a middle or initial name, or use hyphenate • full name →nickname • e. g. John Kennedy→ John Q. Kennedy • use it on your resume, business cards, etc 3/14/2012
3. Use credentials consistently • a job title • company name • e. g. Sharon, CPA (an accountant) • use it on your resume, business cards, etc 3/14/2012
4. Create public profiles • list your education, professional history, skills, achievements, interests ★ remember to be up to date and consistent! 3/14/2012
5. Build a website • Showcase your work • easy to build one ★page titles, headings and verbal tags 3/14/2012
6. Create links • use hyperlinks to guide users • create your own self-referring network 3/14/2012
7. Become an expert • start your own blog • contribute to others →reflect your expertise • hyperlink to others and reciprocate 3/14/2012
8. Push the bad stuff out of sight • to hide personal information behind good privacy settings • or just delete it! 3/14/2012
Last but not least • Appearance is also important • Package yourself -Personal branding • Manage your own professional image before others do it for you. • Mend the gap between “you are” and “you should be” 3/14/2012
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