Prof Karen Clay Today Introductions Prof Clay The

© Prof. Karen Clay

Today • Introductions – Prof. Clay – The Teaching Assistants • • Overview Details Syllabus Nerds 2. 0. 1, the 1990 s © Prof. Karen Clay

Electronic Commerce: Organizational Strategy • Survey of the cutting edge in B 2 C, B 2 B, government, and nonprofit – Who is the customer – Getting customers to come to your site – Offering customers the right product and getting customers to try it – Turning a one time customer into a repeat customer © Prof. Karen Clay

Standard Economic Approach • Customers maximize utility subject to their budget constraint for a given set of products and prices • Firms maximize profit for a given set of products and input prices • The economy is in equilibrium if a number of adding up conditions hold © Prof. Karen Clay

Standard Economic Approach • Assumptions about consumers – Perfectly informed about firms/products in the market – Know how to value all products • Experience goods – No switching costs • Assumptions about firms – Identify customers, optimal product given these customers © Prof. Karen Clay

Details • Class web site: www. heinz. cmu. edu/project/95 -731 • Paperless classroom – Slides posted by 10 pm the night before class • Slides will be incomplete – Submit homework electronically • Grades and comments transmitted electronically © Prof. Karen Clay

Details • Class readings – Books, order on web – Cases, buy in bookstore • Who to talk to – Prof. Clay: Questions and comments about class material or the TAs – Your TA: Questions and comments about assignments, class participation, and other details © Prof. Karen Clay

Details • How to reach us – Email: Our goal is to have 24 hour turnaround on all email messages, preferably faster – Office hours: Office hours are posted on the web site, but feel free to ask for an appointment at another time, if a conflict prevents you from coming during the office hours © Prof. Karen Clay

Syllabus • Cases Write-ups (15%) – 5, do individually – drop lowest grade • Homeworks (25%) – 4, do in assigned groups of 5 • Project (35%) – 1, do in groups of 3 -5 that you form © Prof. Karen Clay

Syllabus • Class discussion (25%) – In the classroom (15%) • Name tags • Teaching Assistants keep track, make sure your TA knows who you are • TA assignments – – A-D: Jiaxing Weng E-K: Hao Xu L-P: Matt Flory Q-Z: Sakthivel Chandrasekaran © Prof. Karen Clay

Syllabus – On the hypermail archive (10%) • 6 postings: 2 new and 4 follow-ups • Open access for the until Jan 31 – Remove people who are not registered for class – Closed • Problems, contact your TA • Any questions? © Prof. Karen Clay