Prof Dr Eric Cornuel Director General EFMD Sarajevo

Prof. Dr. Eric Cornuel Director General, EFMD Sarajevo, 26 March 2007 WWW. EFMD. ORG EUROPEAN FOUNDATION FOR MANAGEMENT DEVELOPMENT The B-Schools’ Future & International Accreditations

EFMD acts as a catalyst to promote and enhance excellence in management development in Europe and worldwide WWW. EFMD. ORG EUROPEAN FOUNDATION FOR MANAGEMENT DEVELOPMENT Mission

WWW. EFMD. ORG EUROPEAN FOUNDATION FOR MANAGEMENT DEVELOPMENT EFMD Services

Benefits for members • The European Quality Improvement System (EQUIS) • EFMD Programme Accreditation (EPAS) • Technology-Enhanced Learning Accreditation (CEL) • Corporate Learning Improvement Process (CLIP) Network Services • • EFMD Conferences Learning groups Special interest groups Workshops WWW. EFMD. ORG EUROPEAN FOUNDATION FOR MANAGEMENT DEVELOPMENT Quality improvement tools

Benefits for members • • Newsletters and magazines Access to the Executive Education Library On-Line Research publications Survey reports Advisory Services • Seminars and workshops on important and strategic issues • In-house seminars/workshops tailored to the individual needs of members • Individual advisory services to individual members WWW. EFMD. ORG EUROPEAN FOUNDATION FOR MANAGEMENT DEVELOPMENT Knowledge services

Benefits for members • EFMD active in international forums, such as UNDP, UN Global Compact, World Bank • European Affairs International Projects • EFMD partners with members to create international consortia: – Answers call for tenders/call for proposals of International institutions, such as EU, World Bank, National governments… – Promotes joint initiatives in higher education • Main domain of expertise: Quality and accreditation; e-learning; research and surveys WWW. EFMD. ORG EUROPEAN FOUNDATION FOR MANAGEMENT DEVELOPMENT International Advocacy

• Continental versus Anglo-Saxon Models; • Convergence towards a Bologna-like format; • Public, private, and mixed structures; • Strong development of the “MBA / EMBA”; • English becomes a must; • Good internationalization level; • Accreditation systems: EQUIS, AACSB, AMBA, EPAS. WWW. EFMD. ORG EUROPEAN FOUNDATION FOR MANAGEMENT DEVELOPMENT MANAGEMENT EDUCATION AT A GLANCE

• Great difficulty to mobilize resources and the critical mass issue • International visibility of diplomas • Ph. Ds and faculty shortage WWW. EFMD. ORG EUROPEAN FOUNDATION FOR MANAGEMENT DEVELOPMENT WE HAVE SERIOUS STRUCTURAL PROBLEMS

• Redefine research: more heuristic; • Rethink the role of humanities; • Better test the concept of academic airbus to stay in the global race; • Prepare (quantitatively & qualitatively) the future generation of Faculty and administrators; • Train humble leaders, change agents with a broader vision of their tasks. WWW. EFMD. ORG EUROPEAN FOUNDATION FOR MANAGEMENT DEVELOPMENT MANAGEMENT EDUCATION: A ROLE TO PLAY IN EUROPE

WWW. EFMD. ORG EUROPEAN FOUNDATION FOR MANAGEMENT DEVELOPMENT QUALITY SERVICES AT EFMD: ACCREDITATION SCHEMES

• EQUIS - the EFMD accreditation for international business schools (institutional accreditation) • EPAS - the EFMD accreditation for international degree programmes in business & management or related areas (all levels: Bachelors to Doctoral degrees) • CEL - the EFMD accreditation for management education programmes with ICT based learning • CLIP - the EFMD accreditation for the global learning units of corporations (e. g. corporate universities, mgt academies, Executive Training Centres) WWW. EFMD. ORG EUROPEAN FOUNDATION FOR MANAGEMENT DEVELOPMENT EFMD Quality Schemes

• Definition and raising of standards: a comprehensive framework of internationally agreed Quality Standards • Awarding a Quality Label upon successful completion of the process WWW. EFMD. ORG EUROPEAN FOUNDATION FOR MANAGEMENT DEVELOPMENT Aims of EFMD Quality Initiatives

Benefits of • Providing market information in view of need for market transparency • International market recognition of excellence • International comparison and mechanisms for international benchmarking • Instrument for and acceleration of Quality Improvement in international management education • Sharing of good practice and mutual learning • Recommendations and guidance for Quality Improvement to institutions/programmes and future development of the organisation WWW. EFMD. ORG EUROPEAN FOUNDATION FOR MANAGEMENT DEVELOPMENT EFMD Quality Initiatives

• Internationalisation as a key criterion • Focus on diversity • Quality assessed based upon a Quality Framework • Links academic and corporate needs • Importance of mission/strategy WWW. EFMD. ORG EUROPEAN FOUNDATION FOR MANAGEMENT DEVELOPMENT Differentiating Factors of EFMD Quality Initiatives

• Run by EFMD Quality & Corporate Services • Designed and managed by – Academics across Europe & the globe – Corporate Learning Heads across Europe • Advised by Steering Committees, including – CLOs from member companies – Members of the EFMD management team – Members designated by the EFMD Board – Members of leading European Business Schools • Accreditation Boards WWW. EFMD. ORG EUROPEAN FOUNDATION FOR MANAGEMENT DEVELOPMENT EFMD Quality Schemes: Management

• Application / Eligibility • Self Assessment • Peer Review Visit (strategic audit) & Peer Review Report • Decision on Accreditation and/or Awarding of a Quality Label • Action Plan for Quality Improvement and Institutional Development WWW. EFMD. ORG EUROPEAN FOUNDATION FOR MANAGEMENT DEVELOPMENT EFMD Quality Schemes: Processes

• Must be related to management education, • Must have the equivalent of a minimum of 100 hours of candidate learning effort, • Must include participant feedback mechanism, • Must have been operated at least once. • A programme is considered “ITC-Supported” if 20% of its overall duration is delivered by teaching or learning methods within the range of technology-enhanced learning. WWW. EFMD. ORG EUROPEAN FOUNDATION FOR MANAGEMENT DEVELOPMENT CEL - te. Chnology-Enhanced CEL - Learning accreditation

Programme Strategy Pedagogy Economics Organisation Technology Culture WWW. EFMD. ORG EUROPEAN FOUNDATION FOR MANAGEMENT DEVELOPMENT CEL Quality Criteria

• A Tool for Assessment and Development of the Corporate Learning Function • Focus on Corporate Universities, Management Academies, Executive Training Centres and Learning Organisations within companies. • A Mechanism for International / Intercompany Benchmarking • A Service to EFMD Corporate Members WWW. EFMD. ORG EUROPEAN FOUNDATION FOR MANAGEMENT DEVELOPMENT CLIP - Corporate Learning Improvement Process

Mobilisation of the European Corporate Learning Community to work for: • Definition of Standards • Raising of Standards • Mutual Learning • Sharing of Good Practice • Enhanced Internal and External Recognition of CUs • Greater Effectiveness of Corporate Learning • Contribution of the Corporate Learning Function to Overall Company Strategy WWW. EFMD. ORG EUROPEAN FOUNDATION FOR MANAGEMENT DEVELOPMENT Objectives of CLIP

MISSION Design model Positioning Alignment Strategy RESOURCES Internal Training Resources • Core staff • Senior Mgt • Line Mgt Governance External Suppliers Legitimacy • Selection • Relationship Management MARKETS WWW. EFMD. ORG LEARNING PROCESS QUALITY Portfolio • Business units • Subsidiaries Design External Content • Customers • Suppliers Delivery Transfer Participants Coaching • Selection • Needs analysis • Measurement Monitoring Evaluation LEARNING CONTEXT EUROPEAN FOUNDATION FOR MANAGEMENT DEVELOPMENT CLIP Criteria Framework • Innovation and Development • Physical Resources • International Perspective

• Launched in 2005 due to a perceived need and demand for a pan-European or international programme accreditation scheme, especially motivated by the implementation of the Bologna reforms in Europe • Institutions often need guidance in times of reform & turmoil • Markets need transparency to aid vertical student mobility • EPAS designed to evaluate and accredit high quality programmes with a strong international perspective WWW. EFMD. ORG EUROPEAN FOUNDATION FOR MANAGEMENT DEVELOPMENT EPAS - EFMD Programme Accreditation System

EPAS – Benefits and Markets • International market recognition of programme excellence and of the added supranational dimension of internationalisation • Assistance with programme definition • Quality improvement and benchmarking Target market: Institutions with programmes aiming to • Recruit international students • Take advantage of increasing European & international mobility • Achieve quality standards higher than national norms WWW. EFMD. ORG EUROPEAN FOUNDATION FOR MANAGEMENT DEVELOPMENT Benefits:

EPAS - Accreditation Criteria National HE system, Regulatory & legal framework European HE Area (Bologna) – when applicable Institutional context and objectives Programmes to be assessed Teaching faculty, resources & facilities Programme Design Programme objectives Target market & intended graduate profile Marketing & promotion Intended learning outcomes Programme coverage & content Delivery modes Assessment methods Programme Delivery Student entry requirements & selection methods Pedagogical methods Quality of pedagogy & learning materials Personal development inc work based learning International opportunities Corporate interaction Programme Outcomes Assessment output Graduate quality Career / jobs Alumni Reputation Quality Assurance Processes WWW. EFMD. ORG Programme Value Chain Model EUROPEAN FOUNDATION FOR MANAGEMENT DEVELOPMENT Institutional, National and International Context

• Institutional Diversity – National education systems – Organisation of Higher Education Institutions – Private vs Public • Programme Diversity – First degree, Post graduate, Executive education – Diverse programme formats – Single, dual, multiple, joint degrees • Geographical and Cultural Diversity – Different values and expectations – Leadership styles – Professorial roles WWW. EFMD. ORG EUROPEAN FOUNDATION FOR MANAGEMENT DEVELOPMENT The EQUIS Challenge: A single system to cover a vast diversity

The EQUIS Response • There is no single model – European origin: diversity is the rule – Not based on any national or historical background – Some things are better for certain purposes: no best way • First learn. . . – Understand the local context – Understand mission and strategy – Bring an international perspective – Be open to persuasive evidence • . . . only then, assess. WWW. EFMD. ORG EUROPEAN FOUNDATION FOR MANAGEMENT DEVELOPMENT • Promotion of diversity – Source of Innovation and Creativity: a richer world

EQUIS Differentiating Factors (1) – Whole School Assessment: all programmes, research and other activities – Degree or non-degree programmes, including executive education • Guided Development only after Peer Review Visit • Linked to both academic and corporate needs – Involves both academic and corporate stakeholders at all levels – Balance between academic and professional skills – Emphasis on personal development – Corporate links: key criterion • Importance of strategy and governance – Participation of experienced Deans in Peer Review Teams WWW. EFMD. ORG EUROPEAN FOUNDATION FOR MANAGEMENT DEVELOPMENT • Institutional Assessment

EQUIS Differentiating Factors (2) – – Of quality standards Of reputation Of the school culture EQUIS managed by international team • Focus on diversity – Less normative in general but especially on • Curriculum structure and content • Faculty composition and deployment – Random audit vs exhaustive audit • Consultants rather than auditors • Quality framed on 11 criteria – EQUIS differential: Corporate links, internationalisation, personal development and executive education WWW. EFMD. ORG EUROPEAN FOUNDATION FOR MANAGEMENT DEVELOPMENT • Internationalisation as a key criterion

EQUIS FRAMEWORK STUDENTS EXECUTIVE EDUCATION PERSONAL DEVELOPMENT RESOURCES & ADMINISTRATION PROGRAMMES CONTEXT & STRATEGY RESEARCH & DEVELOPMENT FACULTY INTERNATIONALISATION WWW. EFMD. ORG CONTRIBUTION TO COMMUNITY EUROPEAN FOUNDATION FOR MANAGEMENT DEVELOPMENT CORPORATE CONNECTIONS

www. efmd. org WWW. EFMD. ORG EUROPEAN FOUNDATION FOR MANAGEMENT DEVELOPMENT Thank you!