Production Process overview Three major stages of production

Production Process - overview Three major stages of production v Preproduction v – Planning, research, writing, organizing v Production – Shooting, recording, acting, performing 1

Production Process - overview v Three major stages of production v Postproduction – Editing, fixing, sweetening, copying, evaluating 2

Production Process - Preproduction 1 Cannot just run out and shoot… v Work closely with client throughout v Program idea - from basic to specific v Inspiration - for style & content… be aware, alert, curious… v 3

Production Process - Preproduction 1 Goals, purpose of production, audience, outlet (distribution) v Research - background, details v Client history, background, relationship v Budget v 4

Production Process - Preproduction 2 Planning - creative ideas, production style, persuasive style, scriptwriting and re-writing, storyboard v Production decisions: v Final budget v 5

Production Process - Preproduction 2 Types and sources of music, crew & equipment, locations, talent v Schedule of activities v Time frame, final “deliverables” v 6

Production Process - Preproduction 3 Key preproduction personnel v Director - overall responsibility for translating script to production v Producer - coordinator, manager of production activities v 7

Production Process - Preproduction 3 Key preproduction personnel v Scriptwriter v Music coordinator v Post-production supervisor v Client contact (the right person) v 8

Production Process - Preproduction 5 Key preproduction personnel v Art director - set design v Lighting director v Floor manager (studio only) v Technical director (studio only) v Small company, small project yields more overlap of duties v 9

Production Process - Production 1 Translate idea into program (encode message) v Location or studio shoot (edited or “mixed” live) v Additional footage - cover video, b-roll, 2 nd unit v Reshoots v Archival pictures/film/video - source, location v 10

Production Process - Production 1 v v Stock footage - source Music/score - original, library Graphics - design & creation Narration, voice-over - talent, facilities 11

Production Process - Production 2 Key Production Personnel (note - field vs. studio) v Director, assistant director v Producer & assistants/associates v Videographer, Director of Photography (DP) & assistants, camera operators v 12

Production Process - Production 2 v v Key Production Personnel (note - field vs. studio) Lighting director Audio director/engineer Studio: Technical director (TD), floor person (grip), Character Generator (CG), videotape operator, video engineer 13

Production Process - Postproduction (editing) 1 Multi-camera style (game show, talk show, sporting event) v Option 1: live broadcast, no need to “post produce” v Option 2: clean up errors, remove bad language, condense/consolidate, add necessary video/titles/credits, music, etc… v 14

Production Process - Postproduction (editing) 1 v Multi-camera style (game show, talk show, sporting event) v Option 3: “repurpose” - edit program for a different use 15

Production Process - Postproduction 2 Single camera (“film style”): v Following script select best takes/shots/still photos, etc…combine with audio to create final program v (Note: it’s not that simple, keep reading. ) v 16

Production Process - Postproduction 3 Documentary, news magazine example: v Log footage (20, 30, 50: 1 shooting ratio) v – View footage, write down or digitally store shots you plan to use – Very important step - re-familiarize yourself with what you have, select best shots, quotes 17

Production Process - Postproduction 3 Capture footage to computer for digital editing v Identify additional needs - acquire elements v Rough edit in sections v Final edit - transitions, titles, credits, audio sweetening, color correction v Editing - very creative and stimulating, very time consuming and tedious at times. Computer skills a must! v 18

Production Process - Postproduction 4 Review by client v Make changes v Formative Evaluation of production with test audience - formal/informal v – During process, make changes to program 19

Production Process - Postproduction 4 Final edit v Distribute v Summative Evaluation - evaluate effectiveness of production or campaign in the real world v 20

Production Process Summary All three steps important v Failure to plan is a plan to fail (cliché but true) v Always keep client’s goals, audience effects in mind throughout the process v Part of your job as producer/director is to determine needs, goals, capabilities of client and production team and to educate your 21 clients in the process. v