PRODUCT VALUE Product value must be in sync
PRODUCT VALUE Product value must be in sync with what consumers need, therefore, it must be able to close the gap between what the costumers have at the moment and what they really need. Products: superior pruduct � basic product �
Product Value Customers purchasing products from a commercial enterprise look for special features such as variety, quality, design, and sizes (scope) and benefits such as good performance, reliability and durability. They also demand quality, high performance -- and products should look good. Product value must be in sycn with what consumer.
90. 7% Philiphines population belongs to the lower economic. First two elements assembled in the marketing mix. * A product can be acceptable but the price may be too high. * The price may be acceptable but the product is not.
MARKETING PROGRAM Marketing pograms are then assembled by identitying w/c of the component should logically be the main weapon and w/c should be the support strategy. MARKETING PROGRAM SUPPORT VALUE PROPOSITION. PRODUCT VALUE ( Competition ) PROGRAM ( Marketing )
DISTRIBUTION-DRIVEN Their product must be available when and where costumer expect them to be.
SELLING-DRIVEN Products are only available through the salesman.
SALES PROMO-DRIVEN Sales promotion-driven when they regularly or continously offer marketing activities to achieve short term objectives such to increase volume or long term objectives like brand building.
PRICE-DRIVEN Some companies chose to offer low prices to attract the most number of priceconscious customer.
ADVERTISING-DRIVEN Some companies continuously pay for time and space whether in TV, on print, outdoor, online or other efforts to achieve and/or maintain their desired awareness.
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