PRODUCT SERVICE INNOVATION Product name Capumbrella Last Minute

PRODUCT SERVICE INNOVATION Product name: Capumbrella Last Minute Kim So-Yeon Jung Sang-Chul Hwang Hyeon-In Jung Dumo

CONTENTS 1. Define Problems 2. Factors which need to be considered 3. Beginning of Idea 4. Solution: Capumbrella 5. Sub Solutions : Heatwired-handle, Glove-Covered handle, Self-Tripod, Customized Lettering Service 6. Analysis of Pros and Cons

1. PROBLEMS 1) One people always gets wet when we share umbrella 3) People still get wet even if they are using umbrella 2) Easy to lose 4) Strangle with other people’s umbrella

1. PROBLEMS 5) Hard to make umbrella stand by itself 6) Hand gets cold during winter 7) Hand gets wet when we fold umbrella 8) Bag gets wet even if we use umbrella

1. PROBLEMS 9) Heavy to carry big one whereas small one easily gets wet 10) Too many same umbrella therefore, customize own umbrella

2. FACTORS THAT NEED TO BE CONSIDERED Umbrella should be circular shape Society acceptance Affordable Handy

3. BEGINNING OF THE IDEA – CAP + UMBRELLA • • To avoid rain we wear cap however, if there is no visor we will get soak Therefore, combining a visor of cap with umbrella we can avoid rain in a better way

3. CAPUMBRELLA – THE SPECIFICATION

3. CAPUMBRELLA – THE IDEA • • The visor can be folded in any direction The cap can work as a windshield, by extending it against wind direction When user carries a backpack, the cap can make your backpack less wet When two persons share one umbrella, it can extend the space protected from

4. CAPUMBRELLA –PROTOTYPE Cross section view Below view Above view

4. CAPUMBRELLA : THE MECHANISM OF FOLDABLE CAP

5. Sub Solutions 1. Heat-Wired Handle 2. Glove-Hand-Cover Handle 3. Attached Self-Tripod 4. Customized Lettering System

5 -1. CAPUMBRELLA WITH HOT-WIRED HANDLE : THE MECHANISM Hotwired Handle • Simple mechanism : covering coil around the handle of umbrella and battery is used for the power

5 -1. CAPUMBRELLA WITH HOT-WIRED HANDLE: THE MECHANISM Handle with Hotwire • Simple mechanism of covering coil around the handle of umbrella and battery is used for the power

5 -2. CAPUMBRELLA WITH GLOVE-HANDLE: THE MECHANISM Handle with Hand Cover/ Glove We will add mini gloves made of wool which can be folded down on the handle -> Make hands get warm, along with the heat wire -> Avoid heat emiited by heat wire from vanishing

5 -2. CAPUMBRELLA WITH GLOVE-HANDLE MECHANISM Handle with glove or hand cover -> Make hands get warm, along with the heat wire -> Avoid heat emiited by heat wire from vanishing – THE

5 -3. CAPUMBRELLA WITH SELF-SUPPORTER/TRIPOD Tripod of umbrella

5 -4. Capumbrella with Customized Lettering System * Customers can choose the size of the font, colors, and letters according to their preferences. SY • Targeting the sensitive, who wants to have their own-unique umbrella

5. Capumbrella – Final Image

6. Analysis of Our Product Pros Cons 1. Can be used as Wind /Snow Shield in any desirable direction 1. Unique design -> Lack of Social Acceptance 2. Prevent backpacks from getting wet 3. Extend the inner space of umbrella whenever user wants to 4. Easy to share the umbrella with other Pros Cons Heat wire-> Warm up users’ hands Battery may add some weights Glove -> Insulate the heat generated from the heat wire Slight Possibility of being dangerous -> Use of good protective covering material would prevent this.

6. Analysis of Our Product Pros Cons 1. Can be used a supporter anywehre Self-Tripod may add some weight Pros Cons Distinguishes user’s umbrella from others’ It may raise price up Can be fashion item as Hunter Boots People who lose umbrella often would hesitate to buy this service

Conclusion

Thank you