Product Position Strategy p MaketoStock Maketoorder Engineeredtoorder customer Slides: 18 Download presentation 產品定位策略 Product Position Strategy p 產品定位策略類型圖示 原物料 零組件 半成品 完成品 (存貨式生產Make-to-Stock) (接單生產Make-to-order) (接單後 程設計Engineered-to-order) 顧 客 (customer) (supplier) 供 應 商 (接單組裝Assemble-to-order) 生產管理模式 Production Management Model 專案管理 Project Management p 生產流程之製程設計: 定點式製造 Fixed-Site-Manufacturing p 管理手法: p Plan Action Check Do 專案管理五大流程圖IPECC 管理計劃結構 Management Planning Structure 長 期 行銷計劃 (Financial Plan) (Strategic Business Plan) (Marketing Plan) 總體計劃 產 能 計 劃 Aggregate Production Plan 主排程 Master Scheduling 物料需求計劃 Material Requirment Planning 生產活動管制 Production Activity Control Requirement Management 短 期 企業計劃 Capacity Planning 中 期 財務計劃 需 求 管 理 Second position balletManaging marketing information to gain customer insightsCustomer relationship management and customer intimacyPengertian customer relationshipBeyond customer satisfactionCustomer relationship management and customer intimacyIntimacyFundamental position vs anatomical positionPosition fundamentalProduct linesCustomer order database designErd businessCustomer driven marketing strategyCustomer driven marketing strategySteps in designing a customer driven marketing strategyCustomer experience strategy templateTarget marketing strategiesCustomer acquisition strategy digital marketingCustomer accomodation