Product Planning Chapter 03 Planning Concept Development SystemLevel

������ � Product Planning Chapter 03

������� Planning Concept Development System-Level Design Detail Design Four Phases of Product Development Inspection Policy Testing and Refinement Production Ramp-Up

���� Planning Concept Development System-Level Design Detail Design Testing and Refinement Production Ramp-Up Four Phases of Product Development ������������������ Inspection Policy ���������

������ Inspection Policy

���������� Inspection Policy

������� 2: ������� Copier Performance ���������� Digital Technology S-Curves Light-Lens Technology Time Inspection Policy

������� 2: �������������� (Technology Platforms) Inspection Policy

60% 40% 20% 0% 80% Year 1 Year 2 Inspection Policy Year 3 Industrial Design Software/ Firmware Manufacturing Engineering Electrical Engineering Mechanical Design Industrial Design Software/ Firmware Manufacturing Engineering Electrical Engineering 140% Mechanical Design ������� 3: ����������������� 120% 100%

Lakes Project Mission Statement Product Description ·Networkable, digital machine with copy, print, fax, and scan functions Key Business Goals ·Support Xerox strategy of leadership in digital office equipment ·Serve as platform for all future B&W digital products and solutions ·Capture 50% of digital product sales in primary market ·Environmentally friendly ·First product introduction 4 th. Q 1997 Primary Market ·Office departments, mid-volume (40 -65 ppm, above 42, 000 avg. copies/mo. ) Secondary Markets ·Quick-print market Assumptions and Constraints ·New product platform ·Digital imaging technology ·Compatible with Centre. Ware software ·Input devices manufactured in Canada ·Output devices manufactured in Brazil ·Image processing engine manufactured in both USA and Europe Stakeholders ·Purchasers and Users ·Manufacturing Operations ·Service Operations ·Distributors and Resellers Product Planning