Product Placement Outline Definition History Types categories Examples

Product Placement

Outline • • • Definition History Types & categories Examples Recent developments

Definition • Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, the story line of television shows, or news programs.

History

Types and price formation Types • Visual product placement • Verbal product placement • Interaction Pricing 1. Visual product placement, not linked to the storyline. 2. Visual product placement linked to the storyline. 3. Visual product placement with verbal mention. 4. Scene written specially for the product.

Other categories and variations • Products deliberately placed into productions in exchange for fees • Products or locations that are obtained from manufacturers or owners to reduce the cost of production • Service deals • Advertisement placement • Promotional consideration

Product • • Cars Consumer electronics and computers Tobacco products Food and drink

Placement • • Movies Television Sports Music videos Books Computer games Comics

(Sports)

Cars in the Movies Movie Herbie, the Love Bug Robo. Cop Back to the Future The World Is Not Enough Lara Croft: Tomb Raider Car Volkswagen Beetle Ford Taurus De. Lorean BMW Z 8 Jeep Wrangler Rubicon

Electronics

Tobacco, food & drink

Parody

Faux product placement The practice of inventing fictional brands for the purpose of using them in movies/television/books, etc.

Reverse placement Creating products in real life to match those used in fictional settings

Reverse placement (2)

Reverse product placement?

Product displacement • Product displacement is the removing of trademarked products from primarily visual media in order to avoid the payment of licensing fees, if the trademark owner objects, or if the broadcaster would prefer not to publicise a product for free, if the owners have not paid for it to be included in a programme

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