PRODUCT LIFECYCLE MANAGEMENT PLM refers to the handling

PRODUCT LIFECYCLE MANAGEMENT PLM refers to the handling of a good as it moves through the typical stages of its product life: development and introduction, (PLM) growth, maturity/stability, and decline. This handling involves both the manufacturing of the good and the marketing of it. PRODUCT LIFECYCLE

Mass Communication Keeps Integrity of Product Maximize profitability at Definition through its life each life cycle phase Shortening time to Market Global Competition Regulatory Compliance BUSINESS DRIVERS FOR PLM Shorter & Complex Product Life Cycle Product Portfolio Maximize ROI Management Traceability Standardized & Secure (Warranty/Quality) Product Definition Spare/Parts Management

NEED FOR PLM PROCESS CHALLENGES • Diminishing Innovation KEY IMPERATIVES • Productivity • Need for developing Increasing Competition • Driving greater efficiencies in increase the revenue development & delivery Leverage • Need to develop ways to reduce cost to deal with • VALUE DRIVERS innovative products to Increasing demand from emerging markets ENABLERS pricing pressures from PLM • Improve Time-to-Market from execution to launch

PRODUCT LIFE CYCLE & ADOPTION ROADMAP YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5 Maturity Decline Progress Initial Demonstration Growth and Research Study Stage 01 Stage 02 Stage 03 Stage 04 Stage 05 Initial Innovation Early Adopters Early Majority Adopters Late Majority Final Adopters

PRODUCT MANAGEMENT’S ROLE AT EVERY PHASE OF THE PRODUCT LIFECYCLE Introduction SUBJECT EXPERT Growth GROWTH HACKER Maturity RETENTION STRATEGIST Decline SOLUTION SEEKER Goal: Getting to product market fit Expand reach, scale, and stay Sustaining market share Determining best outcome Focus: competitive Focus: Adopting rapidly to new Focus: Evolving value proposition Thinking strategically about insights from customers and Support more users while focusing on customer pivoting resurrecting current the market accelerating growth satisfaction and delight, offering, or phasing out Battling churn.

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