PRODUCT LAUNCH Valerie Dominguez Josh Kern Chris Phelps

PRODUCT LAUNCH: Valerie Dominguez Josh Kern Chris Phelps Monique Yniguez MOSCOW, RUSSIA 01. 02. 14 source

OVERVIEW Red Bull Lifestyle ●About Red Bull ●Timeline ●Product (4 P's) ●Price (4 P's) ●Place (4 P's) ●Old Advertising vs. New ●Promotion (4 P's) ●Conclusion ●

RED BULL LIFESTYLE

ABOUT RED BULL ● Created in Austria in the ● ● mid 1980 s First can sold in 1987 Red Bull created a new market category for energy drinks Available in over 165 countries Sold over 35 billion cans of Red Bull.

TIMELINE

Plan EVENTS January 2 nd-5 th: Russian New Year January 7 th: Orthodox Christmas February 7 th-23 rd: Winter Olympics March 7 th-16 th: Winter Paralympics March 17 th: St. Patrick's Day Festival

PRODUCT Original Red Bull Sugar Free Red Bull Source

PRICE ● List Price (8. 4 oz)~ $2. 99 o 95 Roubles ● Discounts- None ● Payment period- 60 days ● Credit Terms- 2/10 net 60

PLACE ● Moscow, Russia ● Average winter temperature: 48°F ● Introduce bars, liquor stores, sporting events

BARS & NIGHTCLUBS ● ● ● 8 Ball (Shooter) Jagermeister + Red Bull Energy Drink Absolut Bull (Cocktail) Absolut Vodka + Red Bull Energy Drink Agwa Bomb (Cocktail) All Nighter (Cocktail) Source

LIQUOR STORES Source

EXTREME SPORTING EVENTS

PROMOTION Red Bull 2000 Red Bull 2013

PROMOTION Athlete Endorsements Host Major Sporting Events Environmental Promotion

INTERNET PROMOTION ● ● ● 30 Million “likes” on Facebook Twitter is an up and coming digital marketing channel in Russia. 2011 -2012 Russian Twitter users tripled. Over 33 million views for their project stratos video. Red Bull shares videos of sponsored athletes from around the world in many different sports.

CONCLUSION

WHAT WE LEARNED ● ● Introducing a Product globally involves extra research about the culture to implement Brands that transcend through time are about a lifestyle Red Bull builds relationships with extreme athletes they sponsor and in turn those extreme athletes serve as brand ambassadors Promotion is more than just about advertising

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