Product Launch Raphaela Brandner Product Launch 12 Sales
Product Launch Raphaela Brandner
Product Launch (1/2) • • • Sales – Set up training program for sales reps – Create sales guide – Set revenue targets for launch period Website – Create product video – Design pricing page – Design landing pages – Design homepage Marketing – Create promotional material – Create social media launch campaign – Set up a blog - http: //www. product. com/blog PR – Brainstorm press story – Identify key influencers – Invite influencers to test product – Send press release - http: //www. pr. com Support – Set up help desk on Zendesk http: //www. zendesk. com 2
Product Launch (2/2) – – – Train support staff Create a user forum Write scripts for tutorial videos 3
Sales • Set up training program for sales reps • Create sales guide • Set revenue targets for launch period 4
Set up training program for sales reps 5
Create sales guide 6
Set revenue targets for launch period 7
Website • • Create product video Design pricing page Design landing pages Design homepage 8
Create product video 9
Design pricing page 10
Design landing pages 11
Design homepage 12
Marketing • Create promotional material • Create social media launch campaign • Set up a blog - http: //www. product. com/blog 13
Create promotional material 14
Create social media launch campaign 15
Set up a blog 16
PR • • Brainstorm press story Identify key influencers Invite influencers to test product Send press release - http: //www. pr. com 17
Brainstorm press story 18
Identify key influencers 19
Invite influencers to test product 20
Send press release 21
Support • Set up help desk on Zendesk http: //www. zendesk. com • Train support staff • Create a user forum • Write scripts for tutorial videos 22
Set up help desk on Zendesk 23
Train support staff 24
Create a user forum 25
Write scripts for tutorial videos 26
- Slides: 26