PRODUCT LAUNCH Presented by You Exec Product Positioning

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PRODUCT LAUNCH Presented by You Exec

PRODUCT LAUNCH Presented by You Exec

Product Positioning Key Benefit The biggest benefit that our target market derives from our

Product Positioning Key Benefit The biggest benefit that our target market derives from our offering is more reliable quality at lower price point. Primary Differentiation Competitive Alternatives If customers are not using our product, then they’re using similar products from Company A. Market Category The market that we currently compete in is lifestyle technology. Target Segment Our market for targeting is accomplished professionals who want to invest a reasonable amount in lifestyle improvements. What sets our product apart from competitors is its customizable options at no additional cost.

Beta Program Overview Beta Testing Goals Mar. 15 th Dec. 15 th Sept. 15

Beta Program Overview Beta Testing Goals Mar. 15 th Dec. 15 th Sept. 15 th High Initial product quality & early customer engagement Generate more Bookings and Revenue Early customer references and testimonials % Current Completion 85 45 90 % Projected Completion 70 65 90

Beta Program Timeline 2015 2016 2014 Project Kickoff Investor Presentation First Prototype 2017 Alpha

Beta Program Timeline 2015 2016 2014 Project Kickoff Investor Presentation First Prototype 2017 Alpha Out 2019 2018 Private Beta Out 2021 2020 Rollout Public Beta Plan for Future

Customer Feedback 60% 90% 80% Clients 830 Happy This is a sample text. You

Customer Feedback 60% 90% 80% Clients 830 Happy This is a sample text. You simply add your own Complaints 1400 Customer This is a sample text. You simply add your own Tickets 1170 Completed This is a sample text. You simply add your own Hours 150 Working This is a sample text. You simply add your own % Completed of Goal 40%

Product Launch Timeline April June • • • • Product descriptions & portfolio Product

Product Launch Timeline April June • • • • Product descriptions & portfolio Product fact sheet Targeting and positioning Usage test Competitor analysis August Sample preparation Presentation(PPT) Social media set up E-newsletter design Direct mail design Print design Promotion video Event Staffing • • Development Launch event Speaking engagement Email announcement Radio commercial Web update Social media update Search Engine Optimization Product Launch • • • Distribution strategy Pricing strategy Promotion strategy Web design Mobile app design May • Press release • Sample deliver to channel buyers and target media • Sales training • Promotion and sales kit July

Product Launch Marketing Process 1 • • • Buzz Traditional media plan Social media

Product Launch Marketing Process 1 • • • Buzz Traditional media plan Social media plan Outreach plan for press/bloggers Advance outreach Create brand assets for launch (video, Images, written content) Sales/partner training 2 • • • Momentum Traditional media Social media PR & bloggers outreach Launch event In-store displays 3 • • Launch Measure impact Sustain buzz and conversation Testimonials & reviews Case studies or success stories

Product Launch Tracking Area Remarks Status Communication Global news magazine launched week 7. Remaining

Product Launch Tracking Area Remarks Status Communication Global news magazine launched week 7. Remaining deliverables to be completed in June 2019 including final launch events in regional offices. Training Initial user training completed. Implementation in HR system pending resources availability. Handover process agreed with HR. New plan in place to improve timeline. Development New module launched successfully August 15 th, as scheduled. Unit 1 Deployment will be delayed to unit 2 deployment completed. Decision to be approved by steering committee 15. 2 Unit 2 Deployment 85% completed. Progressing as planned. Regional Infrastructure New infrastructure successfully implemented May 29 th. Infrastructure gap analysis completed preparation to analyze, identify issue & assess needs. Action have been taken. Alarm, critical deadlines overdue no clear actions taken Alarm, deadlines overdue, clear & relevant actions taken/on going In control, running according to objectives & timeline

Go-to-Market Strategy What we’re marketing • • Market positioning Key product attributes Price positioning

Go-to-Market Strategy What we’re marketing • • Market positioning Key product attributes Price positioning Business model Reason for adoption • • • Value prop and key message for customers Value prop and key message for channels Value prop and key message for other audiences What Who Why How Internal & external involvement • • Launch team Target markets Channel/partners Initial market penetration strategy How should it be done • • • Tools for customers Tools for internal audiences External activities

Revenue & Cost Forecast Revenue Cost $10 MM for all years $4 MM for

Revenue & Cost Forecast Revenue Cost $10 MM for all years $4 MM for all years FY 2020 FY 2019 Revenue (MM) Cost (MM) FY 2022 FY 2021 0. 45 2. 6 3. 4 3. 7 0. 9 1. 1 0. 95 1. 05

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