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Product and Service Innovation Prof. Sung Joo Bae ideation care for my parent who lives alone How to Jiyeon, K. K. , Mateo, Seoyoung (Group 7)
Background Statistics Interview ü Korea’s demographic structure moving toward aging society ü Increase of the number of solitary senior 15~ 0~ citizens projection by ages> 65~ <Population 14 64 ü Having responsibility to care for their parents ü Lack of time ü Distance limit S (47), city worker Living with husband 2 children <Household distribution of Seniors(65~)> Living alone gener al 1 st generati on 2 nd generati on 3 rd generati on 4 th~ generation Live alone unrelated “ As my mom lives alone in the countryside and she’s getting older and older. So many tasks should be considered. For example, I should get her to have regular checkups and sometimes bring her to a large hospital in big cities like Seoul. Of course, I know I should be responsible for all of those, but sometimes it is really hard to make a time for her. Also, I have some concerns that she could be in trouble or get accidents suddenly, or maybe even a minor mishap could occur. “
Developing problems Problems 1. 2. 3. 4. Urgent occasions (heart attack, diabetic coma, stroke. . ) Lack of big hospitals in countryside Periodic health examination Mishaps, accidents (hurt from a fall, car accidents. . ) Solution for sons and daughters! I’m responsible for taking care of my parent!