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Summer Project for Students for Management Competition 2016

Management Competition Overview Team members • Only current high school students enrolled in Pro. Start are eligible • Teams of 2 -4 students • 1 alternate is allowed to be used in case of injury/illness

Management Competition Overview • The Management Competition is divided into four events: written proposal, verbal presentation, visual display and critical thinking • The events are scored as follows: – Written Proposal-55 points – Verbal Presentation-55 points – Critical Thinking-50 points – Visual Display-15 points

Written Proposal

Written Proposal • When the competition rules are released by the NRA prior to competition, it will include a description and demographics of Pro. Startville, a fictitious city, including: – Population – Major attractions – Prominent businesses

Written Proposal • The concept must be placed in Pro. Startville based on the current year’s description • Students will develop a written proposal for their restaurant concept, menu and marketing launch

Written Proposal Concept Description • Restaurant concept description - basic information on the concept such as type of establishment, type of cuisine served, hours of operation, etc. • Description of interior and décor – designed to ensure students understand how the concept identity touches every aspect of the restaurant

Written Proposal Concept Description • Interior diagram – identify flow/features of the FOH (host stand, bus stations, etc. ) and BOH (equipment to cook the items on the menu, storage, flow of food, etc. ) • Organizational chart – measuring whether students have captured all the personnel essential to running the operation

Written Proposal Menu Development • Descriptions of 12 sample menu items • For 3 of the menu items, must include recipes, costing, and menu pricing. – Can be done in conjunction with culinary team • Teams must prepare and submit photos of the same 3 items

Written Proposal Menu Development • Teams must submit a sample of the menu presentation – For example, drawing of menu board for quickservice, or sample menu design • Teams must have 12 menu items – there is a penalty if they submit more or less

Written Proposal Marketing Launch • Teams will develop 2 sample marketing tactics to launch the restaurant – Including description, goal and budget

Written Proposal Marketing Launch • Teams will submit a sample of their tactics – Such as layout of ad, slogan for t-shirt, etc. – Sample may be a drawing or picture, it does not have to be the actual item • Teams may only submit 2 tactics, there is a penalty for submitting more

Written Proposal Scoring Judges will be looking for creativity of the concept, how well the team thought through their concept, and how well they executed on the requirements The written proposal will be evaluated by verbal presentation judges

Verbal Presentation

Verbal Presentation • Teams will prepare a 10 -minute presentation based on their written proposal • Teams should treat the judges like a panel of potential investors • To level the technology playing field, teams may only use Power. Point and may not embed any bells and whistles (such as video, sound, etc. ) – May only use the “no transition” option for slide transitions – May use a custom design template

Verbal Presentation • Teams will have 10 minutes to present their concept, menu and marketing launch to a panel of judges • Judges will then have 5 additional minutes to ask the team questions about their presentation

Verbal Presentation • Each member of the team must have a substantial speaking role during the presentation • Will use a projector, screen, and microphone during the presentation • Alternate is allowed to run the powerpoint presentation • Teams will “check-in” their presentation during registration on a flash drive • The verbal presentation is open to the public

Verbal Presentation Scoring Judges will be looking for public speaking skills, how well the team works together and how well they pulled out the pertinent information from their written proposal Q & A will focus solely on their presentation and proposal

Visual Display

Visual Display • Teams will build a visual display that tells the story of their concept • Must include relevant information (and samples) from the concept, menu and marketing

Visual Display • The board must be a 36”x 48” tri fold display made of either foamcore or cardboard • All materials to support the display must be attached to the display board – Attached materials cannot exceed dimensions of the display board, or hang over the edges – Only exception is a display copy of the written proposal • OR use a poster

Visual Display Scoring Judges will be evaluating whether the visual display accurately and creatively conveys the concept 2 judges will evaluate the visual display

Visual Display

Visual Display • Displays will be in the room during the verbal presentation, and teams must refer to it during their verbal presentation • After their verbal presentation, teams will set up their display in a common visual display area

Critical Thinking

Critical Thinking • Teams will be evaluated on critical thinking skills (similar to current case study) • A set of judges will present the teams with mini-scenarios from four categories, determined by the NRAEF

Critical Thinking The four categories for critical thinking scenarios will selected from the following: • Safety & Sanitation • Social Media • Customer Service • Human Resources & Staffing • Marketing • Menu Development & Design • Concept Knowledge – all teams will be evaluated on the same four categories (but with unique scenarios)

Critical Thinking • Scenarios will be presented while students are manning their visual display table • Teams must work together to come up with solutions • The answers must relate to their restaurant concept • Critical thinking is closed to spectators, educators, mentors and state coordinators may observe.

Critical Thinking Tips • Don’t dissect what led to the current problems, address how you will solve them – Instead of playing the blame game, deal with the situation as it is and put plans in place to prevent repeats • Work as a team to solve the challenges – If a teammate stumbles, jump in and help him/her out

Critical Thinking Scoring Judges will be evaluating the team’s understanding of management concepts, ability to problem solve, and teamwork 4 judges total Each judge will specialize in the type of question they ask (one judge per category), but all will evaluate each question

Strategies for Success

Strategies for Success Team Members • Build the team – Team membership is competitive – Team membership based on knowledge, skills, and fit – not popularity – Team building exercises

Strategies for Success Team Members • Build the team – Team identity – Team participation in planning – Team contribution to development/improvement

Strategies for Success • Develop public speaking skills – Have students practice presenting solutions to anyone who will listen, including other educators, school administrators, etc.

Strategies for Success • Ask mentors to provide you with challenges they face on a daily basis – Have students present mini-case studies on these challenges to the mentors for their feedback • Industry people love to tell horror stories – use it to your advantage!

Strategies for Success Practice is Crucial • Run effective, organized practices – Simulate actual competition – Stress time limits – Provide exposure to external evaluation

Presentations must be complete and handed in on first day back to school!

Get Involved! Call (800) 765 -2122, ext. 5376 Visit NRAEF. org/Pro. Start Email getinvolved@NRAEF. org

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