Printing Technology for the Beverage Industry Bottler Requirements

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Printing Technology for the Beverage Industry: Bottler Requirements, Anti-Counterfeiting & Coding Machines Linx Printing

Printing Technology for the Beverage Industry: Bottler Requirements, Anti-Counterfeiting & Coding Machines Linx Printing Technologies

Printing Technology for the Beverage Industry Overview • • The Beverage Market Factors to

Printing Technology for the Beverage Industry Overview • • The Beverage Market Factors to Consider Anti-Counterfeiting Coding Technologies & their Benefits 2

The Current Beverage Market • Huge Global Business • Soft drinks market alone worth

The Current Beverage Market • Huge Global Business • Soft drinks market alone worth £ 15 billion in 2012 • Margins are tighter due to competition, pressure from customers, and increasing costs • Bottlers need to maximise efficiency, impact of wasted production time can be significant 3

Coding Considerations in the Bottling Industry • Code Content – how complex does it

Coding Considerations in the Bottling Industry • Code Content – how complex does it need to be? • Substrate – range of materials may be coded in one line, need to sample printer codes and ensure they are legible • Line Speed – will the coding solution keep up? • Factory Environment – likely to be a wet environment, so will require an IP rating to reliably perform • Available Budget – need to consider overall cost of ownership as well as purchase price 4

Coding Considerations in the Bottling Industry • Reliability – need to ensure that the

Coding Considerations in the Bottling Industry • Reliability – need to ensure that the coding solution can keep up in changing circumstances, and can be easily serviced • Low Cost: – Needs to comply to ‘lean manufacturing’ principles, delivering flexible coding – Efficiency of bottling plants can run as low as 40 -70%, tiny margins are crucial • Ease of Use – FMCGs need to reduce errors during staff changeovers 5

Anti-Counterfeiting Problem: • Global beverage counterfeiting is growing – especially alcohol • 1 in

Anti-Counterfeiting Problem: • Global beverage counterfeiting is growing – especially alcohol • 1 in 5 UK consumers surveyed bought fake alcohol in 2013* Coding Solutions: • Complex or high-definition digital graphics from TIJ or PIJ coders • Security inks for CIJ coders • Indelible codes from laser marking machines *‘Counterfeit goods in the UK – Consumer survey October 2013’, Pw. C, October 2013 http: //www. pwc. co. uk/forensic-services/counterfeit-goodsin-the-uk-consumer-survey-oct 2013. jhtml 6

Coding Technologies for Bottlers Laser • No ink and no risk of smudging •

Coding Technologies for Bottlers Laser • No ink and no risk of smudging • Permanent to fight counterfeiting • Discreet, or very visible, high quality codes • Low cost of ownership – no consumables 7

Coding Technologies for Bottlers Continuous Ink Jet (CIJ) • Print on almost any substrate

Coding Technologies for Bottlers Continuous Ink Jet (CIJ) • Print on almost any substrate • Wide range of inks available • UV and other security inks for anticounterfeiting • Light weight and versatile 8

Coding Technologies for Bottlers Large Character Marking (PIJ) • Suitable for printing on secondary

Coding Technologies for Bottlers Large Character Marking (PIJ) • Suitable for printing on secondary packaging • High resolution codes up to 70 mm high • Versatile across a range of materials • Easy set-up and adjustment 9

Conclusions Explore your options: • Both CIJ and Laser have advantages for primary coding

Conclusions Explore your options: • Both CIJ and Laser have advantages for primary coding • Remember line speed, code content, and environment • Think about the real cost of ownership rather than just the initial purchase price Visit: http: //www. linxglobal. com/en-gb/coding-solutions/industry -solutions/beverage 10

Thank you

Thank you