Printing Inks are Enriching our Lives Sector Group

Printing Inks are Enriching our Lives Sector Group Printing Inks German Paint and Printing Ink Association (Vd. L)

Agenda • Colours and purchase decisions • Brands and colours • Optical effects enhance the image value of packagings • Haptic effects create emotions drupa 2016 Slide 2

Colours and purchase decisions Image source: Dr. M. Henker, private drupa 2016 Slide 3

Colours and purchase decisions Image source: Dr. M. Henker, private drupa 2016 Slide 4

Colours and consumer behaviour per purchase decision of the purchase decisions are planned improvement of the customer perceptions if advertisement is coloured of the customers consider „colour“ as one main reason for their purchasing decision drupa 2016 Slide 5

Brands and colours Image source: Beiersdorf AG / Dr. M. Henker, private drupa 2016 Blue • Reliability and trust • Refreshing and refrigerant effects • Most liked colour by Germans Red • Exiting und dynamic • Adventure • Danger Slide 6

Optical effects add value • Gold • Silver o Colour of the moon and stars o Colour of the sun o Valuable noble metal o Symbol for wealth and luxuries Image source: Siegwerk drupa 2016 Slide 7

Optical effects add value • Pearl gloss • Interference effects o Noble pearl effect o Coloured metal effects o Metal-free o Colour effect depends on angle of observation o Selective increase or decrease of the intensity of the various wavelength of the light Image Source: Siegwerk Image source: Dr. M. Henker, privat drupa 2016 o Create motion Slide 8

Optical effects add value • Rainbow effects • High gloss & matt lacquers o Iridescent colour effects o Print design can be underlined o Brilliant metal gloss o Special effects due to combination of matt and gloss effects Image source: Marabu Gmb. H & Co. KG Image source: Dr. M. Henker, privat drupa 2016 o Noble impression Slide 9

Haptic and consumer behaviour 70% of all articles touched by the customer will be purchased afterwards Image source: Dr. M. Henker, private drupa 2016 Slide 10

Haptic effects create emotions • Paper-look lacquers • Relief lacquers o Change of the surface texture o Rough surfaces o Tangible structures o Natural, paper-like feel o Replacement for ‘embossing’ o Intense matt effect Image source: Dr. M. Henker, private drupa 2016 Slide 11

Haptic effects create emotions • Silk Touch lacquers • Soft Touch lacquers o Silk like surfaces o Velvet-like surfaces o Soft ‘feel’ packaging o Anti slip effect o Noble matt effect o Individual matt effects Image Source: Siegwerk Druckfarben Image source: Beiersdorf AG (https: //www. nivea. de) drupa 2016 Slide 12

Outlook and trends - summary Image source: Dr. M. Henker, privat drupa 2016 Slide 13

Thank you for your attention! Sector Group Printing Inks German Paint and Printing Ink Association Mainzer Landstraße 55 60329 Frankfurt am Main Germany Phone: E-Mail: Web: © Sector Group Printing Inks of the German Paint and Printing Ink Association (Vd. L) +49 69 2556 -1411 vdl@vci. de www. druckfarben-vdl. de Image source front page: https: //de. fotolia. com