PRINGLES MARKET SEGMENTATION BY JULIANNA BROWN PRINGLES Original

PRINGLES – MARKET SEGMENTATION BY JULIANNA BROWN

PRINGLES • Original • Cheddar • Sour cream and onion • Sea salt and vinegar

TARGET MARKET Original Sour cream & onion Sea Salt & Vinegar

ORIGINAL https: //www. youtube. com/watch? v=DXFv. GTXh-co This commercial is made for people who like jazzercise or would like to try it.

SOUR CREAM AND ONION https: //www. youtube. com/watch? v=Epj. Iutofmu 4 This commercial is made to target people who like chip dip and would like a chip without the dip.

SEA SALT AND VINEGAR https: //www. youtube. com/watch? v=k. Dk 3 Iu. Vm 7 xo This commercial targets men that want to think of themselves as manly, because “only a manly man can handle this chip. ”

http: //www. bing. com/search? q=sour%20 cream%20 and%20 onionpringles&qs=n&form=QBRE&pq=sour %20 cream%20 and%20 onionpringles&sc=4 -28&sp=1&sk=&cvid=3 A 1557896 CC 8400 C 874 C 0 D 5 E 307 F 49 E 7 https: //www. youtube. com/watch? v=k. Dk 3 Iu. Vm 7 xo http: //www. bing. com/search? q=original+pringles&src=IE-Top. Result&FORM=IETR 02&conversationid= http: //www. bing. com/images/search? q=salt+and+vinegar+npringles&view=detailv 2&&id=9 E 395 E 8 DB 02 27 A 9 D 205939 A 24 DECC 21551 D 92 A 81&selected. Index=1&ccid=Ih. Ases 5 G&simid=60798831694073383 7&thid=JN. f. SLE 5 Dq. M%2 b%2 bzt. Yt. Ap. ABb. P%2 f. A http: //www. bing. com/images/search? q=Pringles+Potato+Crisps&FORM=IRIBEP https: //www. youtube. com/watch? v=DXFv. GTXh-co